1000% on the last paragraph. Nvidia peaked with the 10xx series and it's been downhill ever since and unfortunately with them making such a large amount of income exclusively from their GPUs dominating in the generative AI field, they really don't have to bother caring about their core consumer base that made them who they are for decades.
Even when Crisis and Quake were out, those GPUs weren't being priced as obnoxiously as they are today. The top Nvidia card at the time was the 580 which launched on 11/9/2010 at a MSRP of $500. This WAS THE TOP OF LINE AVAILABLE NVIDIA CARD on the market. The previous gen Nvidia king was the Nvidia 480 which launched 3/26/2010 at an MSRP of..... $500. $500 in 2010 when factoring in inflation would amount to $719.00 in 2024 via the US gov inflation calculator.
The 1080? Launched at a MSRP of $600. The 2080? $700. The 3080? $700. The 4080? $1200.
This chart shows a good data set of the lack of overall performance increases gen over gen in relation to the price hikes per gen. I'd like to pause and state that yes that are many variable in play here, things like manufacturing costs, material costs, etc. however even when taking these into account they make a very poor argument in regards to pricing increases even with inflation.
drive.google.com
TL;DR, Nvidia has data center and AI money now and it doesn't need any of us any more and has priced the long running previous best performance per dollar segment into the grave. Now it's explicitly the more dollars you spend, the more incremental performance increases you gain. Dont like Nvidias pricing structure? They don't care. Cry about it.