BlackBerry swings back to profit despite shrinking subscriber base

By Jos ยท 9 replies
Mar 28, 2013
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  1. The future of BlackBerry as a relevant player in the modern smartphone market largely hinges on its newly released operating system. So how are things looking roughly two months after launch? Not great, but not nearly as bad as they...

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  2. killeriii

    killeriii TS Enthusiast Posts: 213   +14

    I'm impressed!
    I didn't think they had a chance. Good to see them making progressive changes that are working for them and their customers.
  3. m4a4

    m4a4 TS Evangelist Posts: 955   +515

    I wonder where those trolls are now :p
  4. Littleczr

    Littleczr TS Addict Posts: 439   +86

    I love their keyboard, I wish android had it.
  5. psycros

    psycros TS Evangelist Posts: 1,876   +1,297

    The problem is that BB Inc released the wrong model first. The entire BB loving world has been eagerly awaiting a new, modern QWERTYphone..and instead the geniuses at Waterloo decided to pursue the iPhone and Android users first. Might have been a decent plan if the Z10 had a single compelling feature to lure customers to BB. The usability is mixed at best - the gestures aren't well implemented or intuitive. The UI is too Android-like, I.e. busy and overwrought. They needed a home button at the very least but instead we get magical morphing touchscreen insanity. The graphics are typically downbeat and reserved like everything BB Inc produces so it scores no points on eye candy. All told, not only is the Z10 worthless to those who need a real k/b and highly functional smartphone, its not one bit attractive to veterans of other platforms either. Could BB still pull out of this nosedive? adding a virtual trackpad to the Q10 when it finally arrives. They should also design a mid-level BBOS 10 device with a keyboard *and* at least one hardware button on the front (preferably a trackpad/clicker.) A new "Curve" would sell like mad in developing nations and do pretty darn well in other markets, too.
  6. psycros

    psycros TS Evangelist Posts: 1,876   +1,297

    Meant to say, "by adding a virtual trackpad to the Z10 and the Q10". Maybe someday TechSpot will become a real site with comments you can edit. Perhaps they'll even outgrow their suddenly acquired fear of HTML!
  7. m4a4

    m4a4 TS Evangelist Posts: 955   +515

    I disagree with most of what you said. And you jump all over the Q10 prematurely.
    Most of what you said doesn't make sense or could be said about most other phones out there. And the Z10 doesn't need a button for home because the upwards bezel swipe does it quite well (you can practically hold your phone upside-down and it would matter little in the end).
    The only thing I agree with is that the Q10 should have been the flagship. But in the end, they are still doing well...

    Give it 1/2 - 1 year, and then we'll see how this strategy worked out for them.
  8. m4a4

    m4a4 TS Evangelist Posts: 955   +515

    Go into forum mode. You can edit comments there.
    Quickest way to get there is to click "topic" on the "Watch this topic?" thing below the comment box.
  9. jester376

    jester376 TS Booster Posts: 55

    Well, to be honest. I was seriously hoping these guys would go out of business by now. They entered the Q10 into the phone market way too late to catch up with the newer iOS and Android operating systems. At best, they might last 1 more year in my opinion.
  10. I hope that RIM escapes financial death :)

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