How about focusing on affordability? I do not pirate games, but I also do not pay retail prices for them. Until they go on sales at Walmart for $19.99 or less, or I can pick them up on Amazon for that price range, I do just fine with yesterday's killer games. I refuse to pay $40 or more for a game. I had rather purchase 2 or 3 for the price of 1 to share with family for a frag match over our home LAN.