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Brexit sees Apple add hundreds of dollars to the price of all its Macs in the UK

By midian182 · 22 replies
Oct 28, 2016
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  1. While many people were excited to see the new MacBook Pros unveiled at Apple’s event yesterday, the company also took the opportunity to announce some bad news for Brits: the iPhone maker has become the latest in a long line of tech firms to raise its UK prices as a result of Brexit.

    Apple has increased the UK price of every computer in its line, from three-year-old MacBooks to Mac Minis. The increase sees the 13-inch MacBook Air, which is now the cheapest model following the 11-inch Air’s discontinuation, jump £100 from £849 ($1032) to £949 ($1154).

    Other Apple products have also experienced large price increases. The 12-inch MacBook went up $243 to $1518; the Mac Mini is now $97 more expensive at $582; the cheapest iMac, which was $1093 a few days ago, now costs $1275; and the Mac Pro goes up a massive $608 to $3646.

    As for Apple’s new line of MacBook Pros with Touch Bars, which have already faced criticism over their high price, it seems UK residents can expect to pay the equivalent of $2126 for the cheapest 13-inch model, as opposed to the $1799 US price, and $2856 for the cheaper 15-inch Pro, which is $2399 in the states.

    "Apple has to recalibrate prices after significant currency fluctuations, and since the EU referendum, UK prices are out of sync with the dollar," Patrick O'Brien, analyst at the Verdict Retail consultancy, told the BBC.

    It’s worth noting that while Brexit plays a big part in the US/UK price difference, Britain’s 20 percent VAT sales tax also helps bump up the cost.

    In a statement to The Guardian, the company said: “Apple suggests product prices internationally on the basis of several factors, including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices.”

    On Tuesday, Microsoft announced it would be increasing the UK price of its enterprise products and services as a result of the UK’s EU referendum result. It was predicted that more companies would soon follow. Apple now joins the likes of Dell, Lenovo, HP, HTC, and OnePlus on the list of firms to up the cost of their goods in post-Brexit Britain.

    Permalink to story.

    Last edited by a moderator: Jan 17, 2017
  2. Mr Dude

    Mr Dude TS Enthusiast Posts: 64   +47

    But is anyone genuinely surprised?
    If the value of the pound goes down...
  3. MoeJoe

    MoeJoe Banned Posts: 837   +441

    Apple liberals using payback tactics.
  4. cldmstrsn

    cldmstrsn TS Addict Posts: 176   +126

    Bwahahaha stupid brits.
  5. MoeJoe

    MoeJoe Banned Posts: 837   +441

    The British are actually smart as a whip. The French ... not so much.
    Leaving the euro-trash-union is only the 1st wave of good things to come for them.
    Hexic, Fluffmeister and USAvenger like this.
  6. cldmstrsn

    cldmstrsn TS Addict Posts: 176   +126

    I would believe that if over half the people even knew what they were voting for when they had the vote to exit.
  7. MoeJoe

    MoeJoe Banned Posts: 837   +441

    I know right?
    The dearth of UK voters that voted for Remain were clueless ... as were the pollsters.
  8. Duckeenie

    Duckeenie TS Booster Posts: 80   +62

    Conclusions are usually the result of a thought process, care to share yours?
  9. Multinational corporations are very unhappy with the result of the Brexit vote, they will now mete out the punishment towards those who they felt should remain subservient to them and who dared to interfere with their agenda, we're supposed to leave all the important stuff to them you know.
  10. I don't know what their tax rates are, but 20% tax post sale, that's a real kick in the behind. Where I live we pay a 5% Goods and Services tax. That's it. Politician's are salivating at the thought of raising it, but it has become a sacred cow to the populace, they know if they do, they'll lose the next election. Very nice!
  11. EClyde

    EClyde TS Evangelist Posts: 1,803   +664

    Yea brexit
  12. fps4ever

    fps4ever TS Guru Posts: 295   +280

    If sky rocketing costs is a good thing to you I guess Brit's should get ready for the tsunami of good waves to continue going forward.
    Last edited: Oct 28, 2016
    ForgottenLegion likes this.
  13. Puiu

    Puiu TS Evangelist Posts: 3,364   +1,815

    Apple is doing the right thing. There are many snobs there that haven't even touched a PC. They will take all of the money they can from those people.
  14. hahahanoobs

    hahahanoobs TS Evangelist Posts: 2,448   +864

    If the brexit was a good idea for the long run (like some people are saying), then no one can really complain about the price hikes. This should have been expected, or at least unsurprising. If anything, brits will hold onto their current computers for longer which might force Apples hand to push the price in the other direction if they aren't happy with sales numbers.
  15. fimbles

    fimbles TS Evangelist Posts: 1,194   +209

    Its naive to presume that people travel all the way to a polling station without prior knowledge of what they are voting for. Whether you agree with the decision or not you must respect the results of a fairly held vote.

    I voted to stop the endless flow of uneducated eastern europeans coming and taking the manual labor jobs that many less well educated people require. Plus the 50 Million pounds a week we are STILL sending to other countries.

    Only a very small percent of britain is posh, The other 98% of us work crappy jobs and buy cheap laptops.
    Last edited: Oct 28, 2016
  16. 3volv3d

    3volv3d TS Addict Posts: 160   +60

    People wanted control of the borders.
    Multiculturalism is one thing. But huge waves of immigrants brings racism. Because they arrive and then choose not to integrate into society but make their own, keeping language, religion, laws. Making themselves outsiders.

    David Cameron failed to tell anyone what leaving Europe would actually do for us, he just talked of staying in, and that he could turn stuff around.
    Border control is dictated by other countries when you open up trade routes and trade negotiations. If Britain want Frances wine they want £50k and for half the refugees to disappear...

    Cameron's goal was to leave, the referendum was his ticket out. now he can make monkey like Tony Blair, telling people about all the stuff he didn't do for Britain. A book deal. And maybe he will follow Tony into dodgy construction.

    Now that there is where it started to go wrong for Britain because Cameron pretended to be confused though he really got what he wanted, which left Boris, and farrage more confused, and they too ran away, then Theresa may shows up, and helps to put the icing on the ultimate fail cake.

    All they had to say was, right, we voted to leave, sweet... F Europe in the A they suck. We have a plan, and it is masterful. And the pound wouldn't have flinched... But no they stood around D's in hand and made out that it was an epic mistake and let Europe make out that Britain had made a mistake. Not ah they are just worried about us leaving as others may too...

    But at the end of the day, the rich move here because it's just what *****s do when something is overpriced out the ***... And Britain is just that. Apple is expensive old tech, outdated a year before it lands in shops, but people still pay so yes they probably will milk Britain for I all its worth because it's full of thickos who know nothing about technology.

    TL:DR Apple sucks so who cares...
  17. captaincranky

    captaincranky TechSpot Addict Posts: 14,778   +3,906

    Let me see, what to do, an overpriced Apple, or submit to Windows 10. The only sane choice seems to be to return to the abacus.

    Although, Apple customers seem to be self-screwing anyway. They buy that overpriced junk, then put "Parallels" in it, and buy a copy of Windows 10 to boot. <(pun intended).
  18. ForgottenLegion

    ForgottenLegion TS Guru Posts: 380   +384

    Rip off Britain strikes again.

    I guess I'll keep my hard earned money then.
    BSim500 likes this.
  19. p51d007

    p51d007 TS Evangelist Posts: 1,925   +1,194

    Well of course...the "EU" as much as said they would PUNISH England for leaving "the collective".
    It's all about a new world order don't you know? Next up on the list is North America. Once that
    one is done, then South America, then fold the North American union in with the South American union.
    Asia, then fold Europe, North America, South America and if Russia doesn't come along they will be
    left out. Then, the UN can control the entire globe. Oh what a wonderful socialist utopia it will create.
    Yeah, and WW3 will start before that happens!
  20. umbala

    umbala TS Maniac Posts: 197   +176

    Enjoy your "Brexit" and stop whining. What did you expect to happen? Prices and everything else to stay the same? You wanted out and now you're out, so don't expect to keep all the benefits you enjoyed while you were in.
  21. BSim500

    BSim500 TS Evangelist Posts: 602   +1,211

    Precisely. "Brexit caused £1 = $1 for computer equipment prices. That never happened before mid-2016". LOL. Just LOL.
  22. ForgottenLegion

    ForgottenLegion TS Guru Posts: 380   +384

    Excuse me but a lot of us didn't want out. Almost half of the voters voted to remain in the EU. Therefore 16 million of us have a right to complain about the effects of the outcome.

    Whether or not the £Pound recovers or not remains to be seen. Our already high prices are skyrocketing.
    With income tax of at least 20%, sales tax of another 20% and to top it all off almost losing another 20% against the $Dollar I'm sure a lot of people won't be able to afford these luxury goods.
    Arris likes this.
  23. The Pound is going to continue to be weak. In 5-10 years, this will result in more companies wanting to move operations there. The nationalist movement across Europe and America are not about making consumerism great again (lowering prices) but taking power away from corporate and other international interests and returning it to native, non-immigrant peoples.

    Anyone who is under the impression Brexit was about (a) MSRPs, (b) blind populism, or (c) an immediate fix with no short-run consequences, is too uneducated and/or unintelligent to be taken seriously.

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