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Comcast conducting trial run of $60 first-run movies over VOD

By Shawn Knight · 24 replies
Oct 7, 2011
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  1. Comcast and Universal Pictures will be conducting a trial run that would deliver first-run films still in theaters to Comcast subscribers through video on demand. Movies will cost $60 each…

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  2. Lurker101

    Lurker101 TS Evangelist Posts: 844   +379

    Yeah, I can see this idea flying like a lead balloon
  3. TomSEA

    TomSEA TechSpot Chancellor Posts: 3,061   +1,493

    Ferget it... No way in hell would I pay $60 for max 120 minutes of entertainment. Not to mention there's no guarantee it's going to be a good movie.

    The only types of movies I could see this being a success with are kid movies where you can pack a house full of kids in to watch.
  4. howzz1854

    howzz1854 TS Evangelist Posts: 611   +94

    you'll need to have at least 7 of your friends come to your house to make this worth while. single couples just won't make sense.
  5. I wouldn't for a moment think that this would be a good business idea. Of course, there will be some people who would use this feature, but that would be a very small minority. Most people would not want to pay $60 to watch a movie from home.

    The reason why I would go to a theater to watch a movie is not just because I want to watch the movie, but I want to enjoy a trip with my family where we enjoy the atmosphere of the theater and would like to have the experience of in a crowd.
  6. Raswan

    Raswan TS Enthusiast Posts: 279

    Surprised you, particularly, don't also mention that it will ramp up the number of shitty bootleg copies like nobody's business.
  7. Tekkaraiden

    Tekkaraiden TS Evangelist Posts: 996   +93

    $60 is a bit much, I'd be willing to pay half that not to have to put up with people texting, kicking the back of my seat, talking or getting up every 15 minutes.
  8. "By watching on demand, customers can enjoy the film in the privacy of their own home and additionally save a lot of money by eating in rather than shelling out money at the concession stand."

    Lulz, the only reason movie outings might cost $60 is if you were at least getting some food at the concession stands. So not only do I get to pay $60 to watch it at home, I have to spend extra $$ for food.
  9. SNGX1275

    SNGX1275 TS Forces Special Posts: 10,546   +430

    I would bet that it is illegal to do that. Remember the NFL or FCC or somebody saying Super Bowl parties were illegal if more than some number of people were there watching?

    Edit - Here were the super bowl details: http://arstechnica.com/tech-policy/...en-super-bowl-party-violate-copyright-law.ars
  10. $60...Priced to fail....$29 people might bite...$19 and you might actually make a business out of it.
  11. Relic

    Relic TechSpot Chancellor Posts: 1,372   +17

    Didn't they just do a $30 before PayTV/DVD release that pretty much failed? This seems like an even worse idea than that...

    I'd imagine if you make an announcement on FB for all to see. But just telling your friends and making it a BYOB/F or something along those lines you should be fine...unless one of your friends is a narc.
  12. There are movies I might be willing to and have payed $30 to see when they first come out, However, no way in hell I would EVER pay $60 when I can just torrent it later.
  13. Illegal my ***
  14. war59312

    war59312 TS Booster Posts: 133   +12

    Sad! If you are willing to pay $60 to see a movie you are nuts!!!

    Tickets here in SC cost $10 per person and with the average family only being 4 which would only be $40. Even that is ridicules.

    Creed, creed, creed.
  15. Rasta211

    Rasta211 TS Booster Posts: 221   +36

    You should at least let the people paying $60 watch the movie the same day it's released. Then at least the hardcore people might get it when there are long movie line ups and tickets are sold out.

    I wonder if people with small TV's and sound systems are going to be willing to pay $60.
  16. Tanstar

    Tanstar TS Evangelist Posts: 658   +202

    How anti-socail do you have to be to pay $60 just to see a movie without having to be near people?
  17. Zen

    Zen TechSpot Paladin Posts: 765   +49

    No way in heck would I be willing to fork out 60 bones for a "first run" movie! Comcast is smoking the green stuff if they think this is going to fly. Movie ticket prices in my town are like around $10.00, I could see maybe paying Comcast like $15.00 maybe even $20.00, they would make like $5.00 per movie order on the deal. But $60.00 no way, someone on this ones "research & planning team" has drank to much Steel Reserves and is a bit tipsy!
  18. Darkshadoe

    Darkshadoe TS Guru Posts: 567   +111

    I would imagine its priced at $60 so if someone manages to record it, they won't lose too much money. Overall tho, this wont effect piracy one way or another. Someone would have to have a hell of a bootleg business going to recoup the $60 per movie.

    3DCGMODELER TS Enthusiast Posts: 307   +18

    Thats INSANE....
    cheaper to go to theater
    Da Ralph

    Ya Think

    I would Never pay that, never.. I make $44.45 an hr replacing jet engines.....

    And i would never pay that totally ridicoulous price..

    There Like totally smoking DOPE.. and they are not sharing it with anybody

    what a bunch of CRACK smoking pot heads..

    Ya Think....
  20. Not to mention that Eddie Murphy hasn't made a movie worth paying to see since Beverly Hills Cop.
  21. F U Comcast
  22. $60 for 120 minutes of entertainment? Who are they kidding? I'd rather pay $100 and get an hour with a hooker.
  23. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 3,151   +1,411

    Stop and think. Why $60? Why not just $20? Well... do you think the movie studios are going to give up their box office revenue to let Comcast sell movies for cheap? No way. That is far crazier than a $60 PPV fee.

    They'll try this out... maybe it'll work, maybe not. But why it's $60 is very easy to understand if you don't freak out about it and think for a minute.
  24. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 3,151   +1,411

    $10 now. Remember a few years ago they were $6. Movie theaters keep raising prices because they say 'the movies are cheaper than sporting events, or plays, or concerts, etc.' And they are.

    You know each kid wants Junior mints, add another $7, throw in 3 sodas cause you and the wife can share and there's another $7.50. And you can't see a movie without a tub of popcorn, there's another $5. So now you're at $59.50 to go out. At home you'll get by with microwave popcorn.

    Don't forget TVs are getting bigger and cheaper and the home experience is getting better and better. Ask any NFL owner. In a few years $60 will be very average for 4 people at the movie. And at home the kids can have friends over.
  25. I would pay $60 for this service. Seems like a descent offer. Im surprised how many negative comments on this board!! I mean, you don't need to buy it lol. The fact is people spend a lot of money for their entertainment rooms or dedicated theatre rooms. I mean how many hours do we spend in front of the tube?? This seems like it will be a great product. The bigger problem they'll have is bootleg problems. But the avg. fam spends $60-80 to go out to each movie.
    So this is not out of line with the norm..... sounds like the future to me. Plan on it.

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