I get the frustration with Apple’s 30% cut, it’s a common debate....but let’s not pretend that developers are getting “nothing” in return. When you publish on the App Store, you're gaining access to a massive, global distribution platform with built-in payment processing, security infrastructure, device compatibility, app review for quality control, and trust with millions of users. That ecosystem doesn’t run for free.
Sure, brick-and-mortar stores have overhead costs, but so does Apple, just of a different nature. The App Store isn’t just a digital shelf, it’s the entire mall, security system, and cash register rolled into one. That doesn't come free!
Netflix opting out of in-app subscriptions is a business decision. Apple doesn't prevent them from acquiring customers on the web and redirecting them to their app. And let’s be honest...Netflix isn’t lacking content because of Apple’s cut. That’s a stretch. If Netflix needs 12% more margin to “be extraordinary,” they’ve got bigger problems.
And yes, Apple creating its own content is fair game, just like Amazon makes both a marketplace and its own products. Compete, don’t complain.