Horrible news for gamers everywhere. You can bet every major publisher is watching these results closely and factoring them in to their upcoming AAA launches.
I see little we can do to stop the whales from using their purchasing power to change the nature of games from entertainment made to be played to e-peen made to be bought. I'm glad I at least have a long backlog of older games that were made strictly for entertainment, and those are what I will stick with.
Maybe if we're lucky a tiered system will evolve whereby whales are given a "VIP" experience that involves being made to feel as if they are the #1 player on their server (with hopefully all other "players" on those servers actually just being AI NPCs that exist just to feed the whale's e-peen), and everyone else can go back to playing a real game for the fun of it.
Most of us learned fair play and good sportsmanship as young children, add this to the list of all the lessons apparently forgotten over recent decades.