Gateway CES breaking news

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Julio Franco

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Gateway is making two announcements tomorrow at CES – the first on its first FX Edition notebook line and a second on new desktop offerings. The news releases are below.

On the desktop side, the FX7020 desktop PC is an affordable AMD-based system for gamers and enthusiasts, while the FX540 desktop line, which is our gamer/multimedia/performance line that scales from mainstream to high-end performance.

Also – for the first time Gateway is extending its “FX” brand to a notebook line. The P-Series will be available in an FX Edition with powerful graphics and processors, so gamers and enthusiasts can enjoy leading performance on the go.
 
GATEWAY’S FIRST FX EDITION NOTEBOOK IS A
MOBILE MEDIA AND GAMING POWERHOUSE

Gateway extends attributes of its award-winning FX-Series desktop PCs to new notebook line to deliver leading-edge mobile performance at competitive prices

LAS VEGAS AND IRVINE, Calif., Jan. 7, 2008 — Gateway today debuts its new P-Series FX Edition notebooks, giving tech enthusiasts and gamers everything they need in a notebook PC without the price premium typically associated with such PCs. (See additional announcement today from Gateway regarding new FX desktops.)

Gateway’s lauded “FX” line of desktop PCs for digital media, gaming and other advanced applications was the inspiration for the new “FX Edition” notebooks. Like Gateway’s FX desktop line, the new P-Series FX Edition notebooks provide the outstanding performance and features that PC enthusiasts demand. The notebook line includes world-class technologies, such as the NVIDIA® GeForce™ 8800M GTS 512MB GDDR3 graphics solution, HDMI and ESATA ports, as well as a vibrant 17-inch display.

Gateway designed the P-Series FX Edition to be available with a range of technology and features at varied price points. So, while the new notebook line is ideal for demanding gamers and enthusiasts who want the latest technology, it will also be perfect for digital media hobbyists and casual PC game players.

“The first-rate features give the P-Series FX Edition notebooks the extra edge for everything from editing a video of a special vacation or playing the latest DirectX™ 10 games,” said Todd Titera, Gateway’s senior manager of mobile products. “And while enthusiasts and gamers will love the new notebooks, independent professionals such as photographers, designers and developers will appreciate that they can use the P-Series FX Edition’s advanced technology and features to remain productive while away from the office.”

The Gateway P-Series FX Edition will be available this week from Gateway and from Best Buy® retail stores.

Designed for Enthusiasts from the Inside Out
Delivering an impressively fast mobile gaming experience, the Gateway P-Series FX Edition utilizes the NVIDIA® GeForce® 8800M GTS graphics solution with 512MB of GDDR3 discrete video memory with DirectX™ 10 support to deliver outstanding performance typically found only on high-end desktop PCs. The new notebooks boast advanced performance technology. Most models come with an Intel® Core 2 Duo™ processor with Intel Centrino™ Mobile Technology. Gateway will sell its high-end configuration, the P-171XL FX Edition, direct to consumers with the latest in mobile PC processing – the Intel Mobile Extreme X7900 processor – which can be overclocked for even greater responsiveness. This model also features a HD-DVD drive (DVD-RW).

The new P-Series FX Edition notebook line has a large and vibrant 17-inch widescreen display, available either in WXGA+ (1440x900) or WUXGA (1920x1200) resolutions, depending on the model. The impressive display delivers stunning visuals on everything from productivity applications and digital media hobbies to ultra-realistic gaming.

In addition to being the ideal PC for gaming and digital media enthusiasts, the P-Series FX Edition also has the features needed for those in the arts, graphics, design and engineering fields, as well as those in financial industries such as accounting and economics. The notebook’s large widescreen size and advanced graphics and processing technology make it the optimal notebook for viewing large and complex documents, digital renderings, graphics, drafting, schematics, video and spreadsheets. Further enhancing productivity, the notebook’s widescreen design also makes room for a full-sized keyboard with a dedicated numeric keypad, so number entry is quick and easy.

The distinctive look and feel of the P-Series FX Edition notebook starts from its solid design. It’s made with a high-impact finish that withstands the challenges of mobile computing. Emblazoned with a Copper Core “FX” on the cover and Copper Core keyboard profile accented with a dark metal surround, the P-Series FX Edition has a stand-out image that conveys its leading-edge capabilities.

Leading-Edge Technology for Mobile Computing
The Gateway P-Series FX Edition notebook line comes with the latest technology that makes it a mobile powerhouse. The HDMI media connection lets consumers connect their P-Series FX Edition notebook to a display device (TV, monitor) to view applications, games, digital media content, as well as high-definition video and audio through a single connection. Frequently-used audio and video functions such as play, stop, fast-forward, and rewind can be conveniently accessed via the stylish multimedia panel with precision-cut keys integrated into the keyboard surround. Plus, the P-Series FX Edition features high-definition audio for superb sound that can be easily controlled by the new touch-sensitive volume slide. Access to flash media is quick and easy thanks to the notebook’s 5-in-1 media card reader.

The new P-Series FX Edition features the best in connectivity options. The notebooks come with an integrated web-cam and 802.11 Draft-N wireless so consumers can stay connected on the go to the Internet, via emails and with video conferencing. All models also come with Gigabit Ethernet for a fast network connection, while Bluetooth technology lets customers wirelessly connect to peripherals such as printers, mobile phones, keyboards and mice. The wireless connections can be turned off with a dedicated switch for power conservation or use on a plane.

The P-Series FX Edition notebooks include several additional features that provide customers with additional functionality. The eSATA port delivers an industry-leading fast connection to external storage devices. Select models feature an integrated fingerprint reader that can be used for user authentication, data protection and for banking passwords to password-provided websites, folders, documents and applications.
 
GATEWAY INTRODUCES POWERFUL NEW FX SERIES DESKTOPS

The Gateway FX7020 makes extreme gaming affordable, while the high-performance FX540 takes the reins as Gateway’s top-of-the-line multimedia desktop

LAS VEGAS AND IRVINE, Calif., Jan. 7, 2008 – Giving gamers a reason to type “w00t,” Gateway today unveiled two new powerful FX Series desktops designed for extreme gaming and other high-performance, graphic-intensive multimedia applications. Gateway’s new powerful FX Series desktops provide the raw power necessary for gamers to dominate the latest games and blaze through multi-threaded programs with unparalleled speed. (See additional announcement from Gateway today regarding its new P-Series FX Edition notebooks.)

The FX7020 is a value-based gaming power house costing close to $1,000 less than comparable systems. The high-performance FX540 brings several new leading technologies to the FX line, including NVIDIA SLI™ technology for powerful, elegant and super-rich graphics for games and other graphics-intensive applications.

Featuring AMD quad-core power and DirectX® 10 graphics, the Gateway FX7020 is powerful enough to handle just about any graphic-intensive task. With a compelling price point of just $1,099, it costs well below a comparable $2,000 system. With the introduction of a value-based desktop in its flagship FX computer line, Gateway brings high-performance gaming within reach of most mainstream consumers.

The Gateway FX540 Series is the next generation of Gateway’s flagship no-compromise desktop line. Ideal for extreme gaming, digital content creation and advanced multitasking, it is designed for enthusiasts who want the latest in cutting-edge technology but don’t want to spend a fortune.

“No matter what your budget or skill level is, Gateway’s FX Series desktops include a range of choices that are both powerful and affordable,” said Glenn Jystad, Senior Manager, Desktop Products, Gateway. “The FX line is designed for gaming, as well as digital photography and video editing, so customers know that no matter which system they ultimately choose in the line, it will be powerful enough to handle a wide variety of multimedia applications.”

The Gateway FX7020 Brings Gaming to the Masses
Featuring quad core power, high-end graphics, a compelling price point and widespread availability through the retail channel, the FX7020 takes the guess-work out of purchasing a gaming PC.

“The Gateway FX7020 is certainly designed for those who take their gaming and content creation seriously,” said Jystad, “but given its low price, it also allows a wider range of people to experience the thrill of modern PC gaming or to get involved with advanced photo, video and music applications.”

Challenging the specs and performance of systems costing almost twice as much, the FX7020 features the most advanced AMD quad-core power and NVIDIA® GeForce® 8800GT graphics. The AMD Phenom™ Processor blazes through games and other multi-threaded programs with remarkable speed, while the NVIDIA® 8800GT graphics solution features 112 stream processors and ultra-fast frame rates to play the hottest DirectX®10 games with 512MB video memory in a single card. Combined with 3GB of memory, the FX7020 delivers incredible overall system speed, deftly handling multiple tasks, delivering rich demanding content and speedily running all applications.

Featuring a 400 watt power supply, the FX7020 can support additional high-performance hardware and future expansion requirements.

Rounding out its raw processing power is a combo standard definition (NTSC)/high definition (ATSC) TV Tuner with a Media Center remote control, so customers can watch and record live television. Rich 8-channel, 7.1 high-definition audio delivers a premium sound experience for viewing the latest games, online entertainment and DVD movies.

Customers with large photo and music libraries will appreciate the integrated Labelflash™ technology(1), which makes burning personalized discs quick and easy. Using the same laser that burns content onto discs, Labelflash™ can also burn unique, custom made labels directly onto DVDs and CDs. These high-resolution, transparent and scratch-resistant images do not require an external printer or paper labels.

The FX7020 boasts a slick, jet-black design with metallic keyboard, mouse and system accents and copper LED status lights.

Specifications
• AMD Phenom™ 9600 Processor (AMD LIVE!™) (operates at 2.3GHz; 2MB L3 cache; 3600MHz system bus)
• Windows Vista® Home Premium
• NVIDIA®GeForce®6150SE chipset
• NVIDIA® GeForce®8800GT (w/512MB on board memory)
• 3072MB DDR2 memory, dual channel
• 500GB SATA II (7200RPM, 16MB Cache)(2)
• 18x DVD±R/RW SuperMulti Drive featuring Labelflash™ technology
• High-performance 15-in-1 digital media card reader with Smart Copy button and integrated IR receiver
• 6 USB 2.0 ports (2 front; 4 rear)
• 8-Channel (7.1) high-definition audio
• Amplified stereo speakers (USB powered)
• Elite multimedia keyboard
• USB optical 2-button wheel mouse
• Analog/digital TV tuner w/ 3-D combo (PCIe)
• Gateway Portable Media Drive Bay

Pricing and Availability
The Gateway FX7020 Desktop will be available later this month for $1,099.99 at Gateway’s retail partners. To locate a store, customers can visit http://www.gateway.com/retail.
 
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