Google and Apple set to battle over in-car infotainment systems

By Himanshu Arora ยท 14 replies
Dec 30, 2013
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  1. It looks like Google and Apple have found a new battlefield: the automobile industry. After fiercely competing with each other in smartphone, web browser, and tablet markets, both the companies are now working with leading car manufacturers to develop in-car...

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  2. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,728   +3,701

    OMG, get a room!

    Allow both options, which ever one the consumer wants in their vehicle.
  3. It's a strange perspective, to see the process of making products as a mere weapon for the actual goal: to win in the battlefield of competition.
  4. I can see the day when plugging in your smartphone especially Android can upload malware to your car and render it inoperable and you would need to install Car Anti-Virus to disinfect it. ;)

    NTAPRO TS Evangelist Posts: 809   +102

    These extra features in cars make them more expensive don't they?
  6. OneSpeed

    OneSpeed TS Addict Posts: 286   +92

    Before I upgrade my Porsche 911, I need to know which phone will work with it.
  7. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,737   +3,757

    You can option the appropriate adapters for a few thousand dollars. No biggie.
  8. misor

    misor TS Evangelist Posts: 1,285   +243

    Some territories are now banning cellphone use while driving (calling/texting) and now this "infotainment"?
    maybe it's just me but I get headaches just by watching the free movie on a 16" screen on my favorite bus when I travel to the city. I'll get more headaches if I watch any movie on an 8" screen on my 5yo car.

    the only info integration I want are map/gps services.
  9. 9Nails

    9Nails TechSpot Paladin Posts: 1,215   +177

    Didn't Microsoft already have a partnership like this with an auto maker going back to like 2008? Seems like Apple/Google are playing catch up.
  10. richalone442

    richalone442 TS Rookie Posts: 24   +10

    I believe that in the near future all cars will have an Communications System, for entertainment, complete computer interface with home and office, the car will read your email to you, make adjustments to your work schedule, all by voice command Your car will communicate with other nearby cars (data). No hands telephone systems will be common in all new cars, your car will be able to identify you, and you alone will decide whom drives it, I just wish the car of the future will be a bit larger than they are now, using new materials to reduce weight and still be a decent size so it can be safe on highways, soon I believe everyone knows, cars will drive themselves. So left the games begin to see who will offer the best experience in this area. I would hate to have to call the game early between Apple and Google.
  11. Nobina

    Nobina TS Evangelist Posts: 1,336   +843

    I think that if they start a war over car infotainment system, cars will become less safe to drive cause of too many distractions.
  12. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    Android in the car has huge potential. I cant wait to see where this heads.
  14. I prefer google based car, yeah you know why, I don't want get lost in the middle of nowhere because of iphone :D
  15. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,728   +3,701

    Right! Blame it on the car, if you get lost.

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