Google changes Sponsored links to Ads


Posts: 152   +0
Google has changed its naming for the text advertising that appears next to search results from "Sponsored links" to "Ads." Google starting testing out the new AdWords listings label last month and has just starting to roll out the change now, according to Search Engine Land..

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Posts: 358   +42
sMILEY4ever said:
I think this is wrong. Sponsored links was the correct term.

What? Why? It's like the difference between calling a car used and pre-owned. They were just trying to pretty it up so they wouldn't catch as much flak for it.

Those links are definitely ads. They are a paid placement of a companies link.


Posts: 841   +254
As long as its not a giant image that pops up and tracks across my screen and requires me to click the little x only to open the link, i don't care.


Posts: 2,006   +18
I don't think all advertising over the web is bad, I just wonder how they can balance the line between relevancy and privacy. I would not mind getting ads (if I had to get any) for the type of stuff I actually buy, but outside of individual vendors doing this, there is probably no way for them to roll out such targeted advertising on random web sites.


Posts: 32   +0
I think sponsored links was better name for this service. Now people may skip it completely since they will think that is juz an advertisement and not a part of search results.


Posts: 1,754   +400
I'd call these ads and the links that appear on top of the search to be sponsored links. Not that semantics make a huge difference.


Posts: 143   +5
Ads sounds so... annoying. Sponsored links sounds like something that a charity for ill children would do.


Posts: 54   +0
Does it really matter what you call it? I'm a big fan of google but I don't know that it much matters what they call the paid links. Ads or sponsored links are really all the same thing. If its better for them to call them ads then so be it! I never click on them anyway. :)


I actually like it. I use Adsense and, like they said, it should make the ads blend in better with the site.



I don't really care. I think it'll make my Adsense look less conspicuous.