Google clarifies email scanning practices in new terms of service

By Himanshu Arora ยท 7 replies
Apr 15, 2014
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  1. Google on Monday updated its terms of service informing users that the company's automated systems analyze their content (including e-mails) to create targeted ads. The analysis is done when the content is sent, received, and stored, the company says. The...

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  2. TheDreams

    TheDreams TS Addict Posts: 631   +68

    Wait so are they basically reading all mail that we get? I feel like that is a total invasion of privacy.
  3. No, they don't. Just automated systems that read your email but not humans. Don't be native, all free email services do that. They just match your interesting with the ads, nothing more and nothing less. It's better than blue pill ads pop up in right front of you.
  4. According to wikipedia, Google has about 48,000 employees. There's hundreds of millions of GMail accounts out there, so I don't see how it's possible for that many people to be reading every one of those emails. It's all done automatically by computers. I understand there will always be privacy concerns, but I don't think you have to be too worried.
  5. What's funny here is the outcry. Google offered a practically, unlimited e-mail service, including massive amounts of free storage. Did anyone really think "hey, what a great bunch of guys, providing this free service from which they gain nothing for themselves"?
    Google are offering you a service in exchange for your data and the right to target you with advertising. If you don't like that, use another provider. There are many to choose from.
    Next thing you know, people will be getting on their high horse that supermarket loyalty cards are building massive profiles on you about your shopping habits and selling the information. What? You didn't know that why you get that voucher for cheap washing liquid? Social media sites are selling your data to advertisers and marketing firms who harvest it for their own ends? No, really?
    There's no such thing as a free lunch, etc.
  6. So reading letter mail is illegal, but all these activities are just o.k. fine?
    lmike6453 and Archean like this.
  7. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    Eh what can you do man.
  8. Archean

    Archean TechSpot Paladin Posts: 5,690   +96

    Surprising isn't it? But such practices are result of 'ignorance' users show, unless that behavior changes I don't see these corporations stopping and changing their ways.

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