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Upon submitting a Google query, you’re presented a handful of results in which the site name is written in blue and the URL for said site is listed directly below in green… or at least, that’s what most people see.
The search giant is apparently toying around with how it presents web links and URLs. As The Telegraph notes, multiple users have taken to Twitter to share a new look that replaces the traditional blue site names in search results with black text. The URL and body text remain unchanged.
Something as trivial as the color of a link in a search result sounds trivial but when the world’s most popular search engine makes even a small change, users take notice.
People by and large dislike change, especially to sites and services they utilize on a daily basis. Such appears to be the case here as several have taken to social media to voice their opinions of the new link color.
It’s no different than when people get all worked up each time Facebook makes a change to its Timeline. When asked for comment, Google said they’re always running many small-scale experiments with the design of the results page, adding that they’re not quite sure that black is the new blue.
If you’re experiencing the black links and want to revert back to the way things used to be, logging out of your Google account then signing back in apparently does the trick.
What do you think about Google’s black links? I don’t mind them personally although I’m unsure how one would differentiate between a clicked and unclicked link (maybe the black links turn grey?). Let us know what you think in the comments section below.