Graphics Card Pricing Update December 2018: Pascal is Running Out of Stock, Radeon Dominates...

[Julio Franco]

Time is running out for 2018 and this will be last update to our series before new GPUs possibly arrive in Q1 2019. In the meantime, we are seeing some interesting trends with further discounts and some previous generation GPUs running out of stock. Here's how prices have changed, what we expect in the future, and the current best value cards.

Read the full article here.

https://www.techspot.com/article/1772-graphics-card-pricing-dec-2018/

 

[Theinsanegamer]

The nvidia cards are still way overpriced. Being the price that the 1080ti was at the end of its life is not a good thing, the 1080ti was selling for MSRP 2 years later. The 2080 should be $500 max.

AMD cant get NAVI ready soon enough.

 

[GreyFoxx]

"However, the RTX 2080 Ti is still massively overpriced. You won't find a card sold anywhere close to the $1,000 MSRP, and since October prices have gone up, with the cheapest cards now sitting around $1,300, or $100 above the Founders Edition price. The reason for this seems to be related to stock, there just aren’t enough 2080 Tis being made, so we’ll be stuck with high prices for a while."

https://www.scan.co.uk/products/evg...dy-graphics-card-4352-core-1350mhz-gpu-1545mh

EVGA Black Edition 2080 Ti - £999

 

[fktech]

WAAAAY too expensive.

 

[GreenNova343]

"However, the RTX 2080 Ti is still massively overpriced. You won't find a card sold anywhere close to the $1,000 MSRP, and since October prices have gone up, with the cheapest cards now sitting around $1,300, or $100 above the Founders Edition price. The reason for this seems to be related to stock, there just aren’t enough 2080 Tis being made, so we’ll be stuck with high prices for a while."

https://www.scan.co.uk/products/evg...dy-graphics-card-4352-core-1350mhz-gpu-1545mh

EVGA Black Edition 2080 Ti - £999

You do realize that £999 is not "under $1,000", since the pound sterling is worth more than the US dollar? Right now, £999 converts to ~$1,269 USD, well above the $1,000 MSRP.

Or, if you want to look at it another way, the MSRP for that card should be about £788, so finding it for £999 is far from being any sort of "deal"...

 

[GreyFoxx]

You do realize that £999 is not "under $1,000", since the pound sterling is worth more than the US dollar? Right now, £999 converts to ~$1,269 USD, well above the $1,000 MSRP.

Or, if you want to look at it another way, the MSRP for that card should be about £788, so finding it for £999 is far from being any sort of "deal"...

All the prices in the UK end up the same as what you get in the US, I.e. if we're told something is $999 by the time you add tax etc. it ends up £999.

So in reality, when you take away the 20% VAT we have, it drops to £832.50, which when converted to USD is $1052.43.

Please don't think I'm justifying the price they're asking for them because I'm not.

 

[AnalCavity]

I’m so glad I got GTX 1080 Ti for $500 almost right after RTX was released.

 

[Cycloid Torus]

I'm still puzzling over the absolute price. GPU hard soldered to a PCIe card with half or a third the memory of my system should not cost more than the rest of my system. Glad to see that competition is perking up. I'm rooting for ARM, Intel and Qualcomm. Let's have a real horse race.

 

[MonsterZero]

The 2080 is the best value right now if you want RTX, it bests or matches the 1080ti in benchmarks and it's around the $899 price point, some of the cards come with a waterblock already attached which saves you about $150+.

 

[GreenNova343]

You do realize that £999 is not "under $1,000", since the pound sterling is worth more than the US dollar? Right now, £999 converts to ~$1,269 USD, well above the $1,000 MSRP.

Or, if you want to look at it another way, the MSRP for that card should be about £788, so finding it for £999 is far from being any sort of "deal"...

All the prices in the UK end up the same as what you get in the US, I.e. if we're told something is $999 by the time you add tax etc. it ends up £999.

So in reality, when you take away the 20% VAT we have, it drops to £832.50, which when converted to USD is $1052.43.

Please don't think I'm justifying the price they're asking for them because I'm not.

Um, no, they don't. If I go to another country (like our trip to Niagara Falls earlier this year), & I pay the price listed in the other country's currency (CAD, in this case), my credit card is charged the converted price. They don't say, "Oh, they charged you $20 CAD, so we'll charge you $20 USD on your credit card"; they charged me what $20 CAD was worth in USD (hint: it's worth less).

Or look at it from this perspective. Say a friend sent you a $100USD bill as a friend. So then you go down to the bank, hand them the deposit slip for £100...& then hand them the $100USD bill. They're going to look at you funny, & either a) ask you to redo the deposit slip in the correct currency, b) ask you for the additional $27USD needed for a £100 deposit, or b) when you look at your receipt you'll see that you only deposited £78 74p (which, again, is what $100USD is worth as of today). $100 USD isn't worth as much as £100, so they're not going to credit your account for it.

And I don't know why you're bringing up VAT. Sure, we have to worry about sales tax here in the US, & retailers aren't required to include it in the price. But since VAT is included in the price paid over in the UK, & you have to pay the VAT (unless you have some sort of weird exemption, which I highly doubt) that's already included in the price, I don't see the point of discussing a non-VAT-inclusive price point. That's like saying, "well, nVidia's markup on its cards is higher than AMD's markup, so we should use those figures for price comparisons instead of the actual prices paid by consumers".

 

[Fluffmeister]

Nvidia's overstock of Pascal cards didn't last long then, but then Pascal was and still is hugely popular for good reasons, fast efficient beasts that they are. And of the course the GTX 1080 Ti still having no competition from team red.

 

[Evernessince]

The 2080 is the best value right now if you want RTX, it bests or matches the 1080ti in benchmarks and it's around the $899 price point, some of the cards come with a waterblock already attached which saves you about $150+.

I bought my 1080 Ti 2 years ago for $620. There's no such thing as "value" in a card with equal performance and $280 more in cost. Since when is it acceptable in the PC space to pay more for the same amount of performance after 2 years. Ridiculous. RTX would have been decent if they kept the same prices as the 10xx series. At it's current pricing it's a joke. What are we to expect next generation? The 3080 Ti taking the titan pricing at $2,500? I would not be surprised, given that's what they did this generation. Hard pass.

 

[QuantumPhysics]

#1 Just because a "gamer" can't afford something, doesn't mean the device's ranking should be effected. I don't know where this attitude comes from that "if I can't afford something - there must be something wrong with it" (not me).

"Price -to-Performance" seems like a clever tactic to me to make it appear that people buying this equipment all should be paying a "certain price" rather than what the free market will bear.

#2 The Free market already recognizes, there is nothing in the entire AMD lineup that outperforms the 1080Ti or 2080Ti.

 

[torchyear]

GTX1070 and GTX1070ti stocks have been drying up in AU this month (at least PCCG and Scorptec). A few reasonably priced 2070s have emerged at the same time.

 

[Evernessince]

#1 Just because a "gamer" can't afford something, doesn't mean the device's ranking should be effected. I don't know where this attitude comes from that "if I can't afford something - there must be something wrong with it" (not me).

"Price -to-Performance" seems like a clever tactic to me to make it appear that people buying this equipment all should be paying a "certain price" rather than what the free market will bear.

#2 The Free market already recognizes, there is nothing in the entire AMD lineup that outperforms the 1080Ti or 2080Ti.

A free market requires a voluntary exchange and competition. As you said, if the market recognizes that AMD is not competing in the high end, it is therefore not a free market. You don't have a choice when it comes to high end graphics cards and thus the concept of a free market, which self-regulates pricing based on competition, does not apply to high end video cards.

FYI "what the free market will bear" is an oxymoron. A properly functioning free market with working competition will not let companies take the maximum amount possible from customers as competition would outprice them. You can't honestly suggest that any economic model, including free market, would put forward the idea that every company should seek maximum profits with zero recompense for the impact that has on the broader perspective. I believe you should read up on what a free market actually is, because it most certainly has nothing to do with finding the maximum a given market will bear. If you were to take that logic to it's penultimate conclusion you'd end up with a economic system more radical then communism, only this time you'd be greeted by corporate overlords instead of state control.

 

[Footlong]

The 2080 is the best value right now if you want RTX, it bests or matches the 1080ti in benchmarks and it's around the $899 price point, some of the cards come with a waterblock already attached which saves you about $150+.

I bought my 1080 Ti 2 years ago for $620. There's no such thing as "value" in a card with equal performance and $280 more in cost. Since when is it acceptable in the PC space to pay more for the same amount of performance after 2 years. Ridiculous. RTX would have been decent if they kept the same prices as the 10xx series. At it's current pricing it's a joke. What are we to expect next generation? The 3080 Ti taking the titan pricing at $2,500? I would not be surprised, given that's what they did this generation. Hard pass.

It is called testing the waters. If people are buying they will increase the price even further next gen. Later they will blame inflation and increased cost of production for what was a huge price hike in a short time. Misinformed consumers create bad business pratices.

 

[ValterV]

#1 Just because a "gamer" can't afford something, doesn't mean the device's ranking should be effected. I don't know where this attitude comes from that "if I can't afford something - there must be something wrong with it" (not me).

"Price -to-Performance" seems like a clever tactic to me to make it appear that people buying this equipment all should be paying a "certain price" rather than what the free market will bear.

#2 The Free market already recognizes, there is nothing in the entire AMD lineup that outperforms the 1080Ti or 2080Ti.

A free market requires a voluntary exchange and competition. As you said, if the market recognizes that AMD is not competing in the high end, it is therefore not a free market. You don't have a choice when it comes to high end graphics cards and thus the concept of a free market, which self-regulates pricing based on competition, does not apply to high end video cards.

FYI "what the free market will bear" is an oxymoron. A properly functioning free market with working competition will not let companies take the maximum amount possible from customers as competition would outprice them. You can't honestly suggest that any economic model, including free market, would put forward the idea that every company should seek maximum profits with zero recompense for the impact that has on the broader perspective. I believe you should read up on what a free market actually is, because it most certainly has nothing to do with finding the maximum a given market will bear. If you were to take that logic to it's penultimate conclusion you'd end up with a economic system more radical then communism, only this time you'd be greeted by corporate overlords instead of state control.

I was going to say mostly the same, free market differs from Monopoly, which is presently our situation, where Nvidia decided to take advantage of the situation, by raising the prices over what the REAL value of these cards really is. It is no surprise their stock took a dive, for other reasons mainly but... Yeah. Given the same but reversed situation, I don't think AMD would do different... Perhaps not price the cards THAT out of reach of most consumers? No way to know, I guess...

 

[QuantumPhysics]

I was going to say mostly the same, free market differs from Monopoly, which is presently our situation, where Nvidia decided to take advantage of the situation, by raising the prices over what the REAL value of these cards really is. It is no surprise their stock took a dive, for other reasons mainly but... Yeah. Given the same but reversed situation, I don't think AMD would do different... Perhaps not price the cards THAT out of reach of most consumers? No way to know, I guess...

Amateur analysis at best.

Nvidia and AMD stock took a dive for the same reason they saw sharp increases: the popularity of cryptocurrency fluctuated.

Nvidia is ahead of AMD simply because their technology is better.

Low-end users use mostly AMD because it's affordable.

High-end users use Nvidia because it's more powerful and better optimized.

 

[Faplyboy]

Why is Nvidia so expencive ?

 

[MasterMace]

The nvidia cards are still way overpriced. Being the price that the 1080ti was at the end of its life is not a good thing, the 1080ti was selling for MSRP 2 years later. The 2080 should be $500 max.

AMD cant get NAVI ready soon enough.

Why is Nvidia so expencive ?

NVidia released their GTX 10 series in 05/2016.

AMD released their Rx 400 series cards in 06/2016.
Then, AMD released their Rx 500 series cards in 04/2017, and the Vega series cards in 08/2017.

AMD had 15 months to release a competing series, and failed to do so. It is not "overpriced" when their competitor refuses to match them.

Nvidia's overstock of Pascal cards didn't last long then, but then Pascal was and still is hugely popular for good reasons, fast efficient beasts that they are. And of the course the GTX 1080 Ti still having no competition from team red.

Pascal's overstock issues is specifically in the GTX 1060s. The 1080s and 1080tis were only overstocked in the sense that they still existed despite the new cards coming out.

 

[Sausagemeat]

Lol so the writer claims that the 2080ti is overpriced because it’s out of stock everywhere. Um, that means it’s means it’s probably underpriced...

I don’t like it. Most of us don’t but these are absolute luxury items that require billions of dollars of private investment to create. Without a competitor there is nothing to stop Nvidia from capitalising on the high demand for their products. If they sold products that were a necessity like housing or food I’d be inclined to say that there is somewhat of a moral inclination to ensure access to their products. But they don’t, graphics cards are luxury items and I struggle to see why they shouldn’t sell to the highest bidder.

 

[Davron]

Lol so the writer claims that the 2080ti is overpriced because it’s out of stock everywhere. Um, that means it’s means it’s probably underpriced...

The question is whether the lack of stock is due to production issues. If that is the case, then even at that price they may not achieve their sales targets that get them to the break even point. But whether it is overpriced or underpriced, it is a price that most of the market that had been waiting to upgrade to what in previous iterations was a faster card at the same price point are unwilling to bear.

As for Vega pricing, I've seen quite a few ads for ~$400 Vega 64 over the past few weeks. I think when compared to that, the 2070 pricing isn't really all that great relative to performance for the top end.

 

[Evernessince]

Lol so the writer claims that the 2080ti is overpriced because it’s out of stock everywhere. Um, that means it’s means it’s probably underpriced...

I don’t like it. Most of us don’t but these are absolute luxury items that require billions of dollars of private investment to create. Without a competitor there is nothing to stop Nvidia from capitalising on the high demand for their products. If they sold products that were a necessity like housing or food I’d be inclined to say that there is somewhat of a moral inclination to ensure access to their products. But they don’t, graphics cards are luxury items and I struggle to see why they shouldn’t sell to the highest bidder.

Just a heads up, there are many hospitals that use graphics cards for medical imaging. I've sold many cards to hospitals looking for very specific models to keep everything uniform. Medical imaging was one of the first technologies to receive hardware acceleration on graphics cards.

Gamers may be the most vocal on the subject but Nvidia hurts other sectors when they price hike their cards. For professionals they are not a luxury, they are a requirement.

 

[HardReset]

Just a heads up, there are many hospitals that use graphics cards for medical imaging. I've sold many cards to hospitals looking for very specific models to keep everything uniform. Medical imaging was one of the first technologies to receive hardware acceleration on graphics cards.

Gamers may be the most vocal on the subject but Nvidia hurts other sectors when they price hike their cards. For professionals they are not a luxury, they are a requirement.

Then those hospitals buy AMD and problem solved.

 

[Evernessince]

Then those hospitals buy AMD and problem solved.

As for the above mentioned reason, they can't. They can't just buy AMD when they have 780 Tis.