Hate mobile pop-ups? You'll love this: Google to start punishing sites that use full-screen ads

By dkpope
Sep 3, 2015
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  1. [parsehtml]<p><img src="https://www.techspot.com/images2/news/bigimage/2015/09/2015-09-03-image-3.png" /></p> <p>Lately, Google has been pushing to make sure websites are more mobile-friendly.</p> <p>Earlier this year, Google updated its mobile search algorithm -- a move that quickly became known as &ldquo;Mobilegeddon.&rdquo; With the change, websites with large text, easy-to-click links, and pages that re-size depending on the screen they&rsquo;re viewed on would get ranked higher in search results.</p> <p>On Tuesday, Google announced in a <a href="http://googlewebmastercentral.blogspot.co.uk/2015/09/mobile-friendly-web-pages-using-app.html">blog post another update</a> that continues in this theme. Now Google wants websites to stop using app install ads that are often full page when a user clicks from a search result to a website.</p> <p>The blog post elaborates: &quot;Sometimes a user may tap on a search result on a mobile device and see an app install interstitial that hides a significant amount of content and prompts the user to install an app. Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page.&quot;</p> <p>Starting November 1, sites with pop-up ads that cover most or all of the screen will be no longer be considered mobile-friendly. And Google&rsquo;s Mobile-Friendly Test has already been updated to tell site owners that ads of this nature aren&rsquo;t acceptable.</p> <p>For site owners who have just broken into a cold sweat, Google has some suggestions.</p> <p>You can still use the full-screen interstitials, just not directly after the search result. Plan to have the pop-up come later in the browsing experience. Also, using smaller app install banners won&rsquo;t get a website penalized in search results, in fact they&#39;re preferred because they &quot;provide a consistent user interface for promoting an app and provide the user with the ability to control their browsing experience.&rdquo;</p> <p>So basically Google&#39;s saying what many of us have probably thought when faced with an aggressive pop-up ad, except somehow they manage to avoid cursing.</p><p><a rel='alternate' href='https://www.techspot.com/news/61992-hate-mobile-pop-ups-youll-love-google-start.html' target='_blank'>Permalink to story.</a></p><p class='permalink'><a rel='alternate' href='https://www.techspot.com/news/61992-hate-mobile-pop-ups-youll-love-google-start.html'>https://www.techspot.com/news/61992-hate-mobile-pop-ups-youll-love-google-start.html</a></p>[/parsehtml]
  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    Good. When I encounter apps that does this to me I uninstall them immediately. Apps like that I can easily do without.
  3. ^^ right there.

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