Bartender, I'll have what he's drinking!
Tell me, exactly what is it in the past history of Intel product development, pricing, or corporate margin targets that makes this seem so likely to you? If you "wouldn't be surprised" by that, then it's safe to say you are probably incapable of being surprised of anything. Which is not a positive thing, since it probably makes it pretty hard for you to figure out what is actually likely to happen.
As for the article itself, the author seems to be regarding as potential signs of competitive *strength* things that actually indicate the opposite, they have to do these things to have even a hope of getting traction in this market. For example, Nvidia has taken its time in embracing FreeSync simply because there is no one in position to force them to. THAT is a sign of real strength, not having to accept things if it is not to your advantage.