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Interview with AMD CEO

By Julio Franco
Dec 3, 2002
  1. Another interview for you guys to read today, this time it's eWeek having a chat with AMD's President and CEO, Hector de Ruiz. Sure the man has got something to say having the first batch of 64-bit products almost ready for mass production and some others under heavy development...

    eWEEK: The reason I ask is because there are a number of OEMs out there that won't consider AMD.

    Ruiz: You [bring] up an entirely important point. We have these people in the middle that are responsible for delivering to the enterprise the boxes. And these people in the middle frankly are, and I'll just be totally blunt with you, they're scared to death to respond to the enterprise positively of AMD for fear of retaliation by Intel. It's just as simple as that. I could give you numerous examples of enterprise people who say they would love to see boxes with AMD products in them. But they expect the PC maker to provide that option to them, and they don't. Although, it's changing, HP [Hewlett-Packard Co.] is now providing commercial units in this space. … It's changing. But there's no doubt that these PC makers are frankly being held hostage by the tremendous market power of our competitor.
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