iPhone 8 launch sees low turnout

By midian182 · 21 replies
Sep 25, 2017
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  1. It’s usually the case that when a new iPhone launches we’re inundated with photos of Apple fans queuing up outside stores. But judging from the lines that appeared on Friday’s launch day, early demand for the iPhone 8 has been pretty poor.

    Locations that have famously seen queues stretching for several blocks during previous iPhone releases were noticeably subdued last week. San Francisco’s Union Square and Apple’s Sydney city stores saw lines of around 80 and 30 people, respectively. Numbers were even worse at the company’s flagship London outlet, where there was more staff inside the store than the 13 people waiting outside.

    It was a similar story on Saturday. Even with most people off work, lines for the iPhone 8 over the weekend were tiny. When passing my local Apple store during the early morning, I noticed it also contained more staff than customers waiting outside, which made the nightclub-style security appear quite unnecessary.

    There were some exceptions, however; big lines reportedly appeared at Apple’s World Trade Center and Fifth Avenue New York locations — though these were still smaller than previous launches — as well as its Orchard Road Store in Singapore.

    Barring the A11 Bionic SoC, the iPhone 8 has few notable hardware upgrades and even fewer cosmetic changes compared to its predecessor. As such, demand for the handset has been far from stratospheric, but the main reason behind the apparent lack of interest is the iPhone X. With the company’s flagship set to launch in November, it seems most Apple fans are holding out for the $999 device before upgrading.

    Permalink to story.

    Last edited by a moderator: Sep 25, 2017
  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,280

    That's still a lot of people wanting an iPhone. We have a few of their stores here and I'm yet to see more than 2 or 3 customers in them at any one time. Personally I've never been inside any of their stores, there's simply no reason for me to go into one, even out of curiosity sake
    DaveBG likes this.
  3. Rippleman

    Rippleman TS Evangelist Posts: 870   +393

    Under this logic, one can make the claim that with every android based handset there is a zero turnout.
    emmzo and ikesmasher like this.
  4. RevD14

    RevD14 TS Booster Posts: 89   +94

    That's what happens when you announce a new product then immediately make it obsolete by announcing the newer model. Apple knew what they were doing though. <--- no sarcasm.
    BiffMcMac likes this.
  5. ikesmasher

    ikesmasher TS Evangelist Posts: 3,057   +1,372

    Yea the majority of people dropping 800 on a phone wont hesitate to drop 1000 on a phone with a bigger cool factor.
  6. wiyosaya

    wiyosaya TS Evangelist Posts: 2,847   +1,392

    With this news, maybe the fad is finally fading especially since I could get a decent desktop for a similar price...

    My Samsung Smilie is still good enough for my present uses.
  7. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,861   +666

    And not a single f-ck was given on that day... Oh and good job with the twitter post containing the F word.
    Reehahs likes this.
  8. Burty117

    Burty117 TechSpot Chancellor Posts: 3,307   +1,077

    I wish Techspot would add an option for members, a tick box to disable the profanity filter. For peeps like me who just don't give a F *c K.
  9. MoeJoe

    MoeJoe Banned Posts: 837   +440

    According to CIRP’s research, Android accounted for 67% of US phone activations from April – June 2017, up from 63% in the same quarter last year. iOS activations dropped from 32% to 31% in that stretch.

    And this:


    Share in Units Shipped -

    Period Android iOS Windows Phone Others
    2016Q1 83.4% 15.4% 0.8% 0.4%
    2016Q2 87.6% 11.7% 0.4% 0.3%
    2016Q3 86.8% 12.5% 0.3% 0.4%
    2016Q4 81.4% 18.2% 0.2% 0.2%
    2017Q1 85.0% 14.7% 0.1% 0.1%
    Last edited: Sep 25, 2017
  10. Cubi Dorf

    Cubi Dorf TS Enthusiast Posts: 67   +28

    I am suprised apple even made the 8 model. It is same as 7 and 6s and 6. If they had courage there would not exist 8. I have had iPhone and android and there are things I like and dislike on both. Having phone brand religion is so silly. iPhones 10 seems exciting however.
  11. Kenrick

    Kenrick TS Evangelist Posts: 629   +403

    Lets see in november.
  12. Rippleman

    Rippleman TS Evangelist Posts: 870   +393

    cool, but I think you are mistaking my caring about numbers. I was only commenting on the logic behind the assertion that turn-outs = sales.
  13. p51d007

    p51d007 TS Evangelist Posts: 1,558   +883

    Oh, Apple will probably say "it's because of pre-orders...there is no need to wait in line".
    Maybe, just maybe people are finally waking up that the batch of phones coming out this year
    is just like the batch that came out last year, which is just like the batch that came out the year
    before that. Faster processors aren't needed, more megapixels are not needed, fancy colors
    are not needed (since most put them in a case anyway). About the only thing that IS needed is
    BIGGER batteries!
    But, I'm sure people are just holding out for the iPhone 10 (whoops, sorry...that's binary 2, should be X).
  14. hahahanoobs

    hahahanoobs TS Evangelist Posts: 2,242   +768

    I love apples to oranges comparisons....
    erickmendes likes this.
  15. Neojt

    Neojt TS Addict Posts: 235   +59

    This can mean 2 things.
    1 ppl are finally getting it.. lining up for the next iphone is lame.
    2 they are keeping their their energy to cue up for the iPhone X in November
  16. MoeJoe

    MoeJoe Banned Posts: 837   +440

    Just adding detail ... chose your comment. Nothing more.
  17. dogofwars

    dogofwars TS Booster Posts: 108   +38

    They probably stop hiring "actor"
  18. Hollow

    Hollow TS Rookie

    Would be funny if somewhere in apple code, version was parsed by a function expecting it to be only one char. Not realistic but still, funny.

    Obviously everyone is waiting for X, they have been waiting for major changes for 2 years. They could have sold the iPhone X alone but I guess they needed a backup plan in case X wasn't on time.
  19. Squid Surprise

    Squid Surprise TS Evangelist Posts: 1,953   +977

    The 8 is merely a stopgap model because the X wasn't ready for a September launch... Much like the SE or C models that used to drop in spring, any phones that Apple sells now are basically just gravy...

    Before we sound a death knell for Apple, let's see how the X sells... bet the lines for that will be pretty big...
  20. Burty117

    Burty117 TechSpot Chancellor Posts: 3,307   +1,077

    Is everyone really waiting for the "X" though? At $999? Like, really?
  21. Rippleman

    Rippleman TS Evangelist Posts: 870   +393

    exactly my point.
  22. erickmendes

    erickmendes TS Evangelist Posts: 428   +180

    So IPhone 9 is just hiding out there, jealously?
    couldn't help...

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