Lisa Su says Radeon RX 9000 series is AMD's most successful GPU launch ever

[DragonSlayer101]

TL;DR: AMD CEO Lisa Su has confirmed that the company's new Radeon RX 9000 graphics cards have been a massive success, selling 10 times more units than their predecessors in just one week on the market. Su also stated that more RDNA 4 cards are on the way, but did not confirm whether the lineup will include the rumored Radeon RX 9060.

In an interview with Asus China's Tony Yu, Lisa Su stated that the Radeon RX 9000 series graphics cards have been a major success, becoming AMD's best-selling GPUs of all time after just one week on the market. According to Su, much of this success can be attributed to the company's focus on delivering the "best gaming capability" at a "good price point," making flagship products more accessible to gamers.

When asked about the limited availability of the new cards, Su said that AMD is ramping up production to ensure greater supply at retailers worldwide. She also expressed hope that increased availability would help stabilize pricing by discouraging scalping and price gouging.

Su also revealed that more RDNA 4 cards are on the way but did not confirm whether the lineup will include the Radeon RX 9060, which is rumored to come in 16GB and 8GB variants. Previous leaks suggested that the RX 9060 series could debut in Q2 2025, with Asus and Acer among the board partners developing multiple models with different configurations.

The Radeon RX 9000 series launched earlier this month, "starting at" $549 for the RX 9070 and $599 for the RX 9070 XT. However, due to exceptionally high demand, neither card is available at MSRP, despite repeated assurances from AMD executives.

A week after launch, an AMD executive described the demand as "really unprecedented" and reassured gamers that restocking the GPUs is "priority number one." AMD's chief architect of gaming solutions, Frank Azor, also promised that "multiple vendors" would offer at least some variants at MSRP. However, AMD and its board partners are still struggling to keep up with demand, and the few models available at retailers are selling for significantly higher than their official MSRPs.

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Lisa Su says Radeon RX 9000 series is AMD's most successful GPU launch ever

 

[redgarl]

It is more because there was no inventory in the channel.

However, they released a good card at a good price, but AIBs spoiled everything once again. MSI, Asus, Asrock and Gigabyte know they can ask for more for the 9000 series since they also supply Nvidia GPUs and they are aware of the supply constraints. All the other AIBs are just following their lead and ask for ridiculous prices for barely 25-40$ of better hardware over the base models.

 

[Kirby1]

As long as Nvidia keeps skimping on Vram, AMD has a wide opening to succeed. They just need to keep it up.

 

[opckieran]

As happy as I am for AMD's success with the 9070 series (and FSR4 even though it isn't compatible with Strix Halo GRRRRRRRRR), the 9070 series is only about 10-20% faster than the 7900 GRE which launched at $550 (per TPU). In fact, unlike nVidia, AMD was celebrated despite achieving roughly the same ~20% performance/price improvement as nVidia did from 4080S -> 5080, 4070TiS -> 5070Ti, and 4070 -> 5070 (The 4070S was such a boost over the 4070 that it's actually coming back to haunt nVidia lol).

It is more because there was no inventory in the channel.

However, they released a good card at a good price, but AIBs spoiled everything once again. MSI, Asus, Asrock and Gigabyte know they can ask for more for the 9000 series since they also supply Nvidia GPUs and they are aware of the supply constraints. All the other AIBs are just following their lead and ask for ridiculous prices for barely 25-40$ of better hardware over the base models.

At this point, AMD better pray, that, no time soon will nVidia manage to fix the dumpster-fire of a launch that the RTX 50 series has been. Luckily for AMD there's a ton of mess for nVidia to fix.

 

[poshflamingos]

Honestly, I don't doubt it, the bar isn't very high lol

When was the last time AMD had a genuinely good product? Not just a "this is an okay alternative" (which cards like the R9 290, RX 480, and 6700 XT were), but genuinely being the better product from a value perspective? Not since the HD 4800 and HD 5800 days 15 years ago.

 

[redgarl]

At this point, AMD better pray, that, no time soon will nVidia manage to fix the dumpster-fire of a launch that the RTX 50 series has been. Luckily for AMD there's a ton of mess for nVidia to fix.

Well, yes and no.

Nvidia is constrained by GDDR7 supply, and not AMD.
Not to mention the 9070 XT is a smaller chip than the 5070TI with similar or better yields.
Lastly, Nvidia focus is datacenter since it is representing literally 90% of their revenue.

For these reasons, I feel like Nvidia is leaving the gaming market to AMD. Price are going to drop when there is going to be supply in the inventory channel, but until then, we are going to see 5080 at 1500$ or 5070TI at 950$. Unfortunately, AIBs who sold these cards see they can ask for 800$ for a 9070XT, and that's a shame.

 

[opckieran]

Honestly, I don't doubt it, the bar isn't very high lol

When was the last time AMD had a genuinely good product? Not just a "this is an okay alternative" (which cards like the R9 290, RX 480, and 6700 XT were), but genuinely being the better product from a value perspective? Not since the HD 4800 and HD 5800 days 15 years ago.

The 4850 and 4870 were beasts. I remember how AMD bragged about the 4850 being the first 1 TeraFLOP card too. 5800 was a bit of a letdown since I personally hoped it would be another 2x performance boost like how the 4800s were, but we did wind up getting that out of the more expensive 5900s.

I will say, in recent days, seeing the RX6600 for ~$180 was pretty nice, but that's about it.

 

[vvtunes]

Nothing more than a rehash of the RX 7000 series with ray tracing done right (?) and a couple of AI improvements. So uneventful that they moved the segment differentiator from the hundreds to the tens place. The '0' after the '9' must be for 'yawn'. Now seriously, these cards should have been released 1 or 2 years ago. And the price isn't all that wonderful either. But well, at least it's possible to find one to buy.

 

[Lew Zealand]

As happy as I am for AMD's success with the 9070 series (and FSR4 even though it isn't compatible with Strix Halo GRRRRRRRRR), the 9070 series is only about 10-20% faster than the 7900 GRE which launched at $550 (per TPU). In fact, unlike nVidia, AMD was celebrated despite achieving roughly the same ~20% performance/price improvement as nVidia did from 4080S -> 5080, 4070TiS -> 5070Ti, and 4070 -> 5070 (The 4070S was such a boost over the 4070 that it's actually coming back to haunt nVidia lol).

The 9070 XT is 25-35% faster than the 7900 GRE.

And why cherrypick the 4070 and not the 4070 Super -> 5070 when you used the Super for the other 2?

5080 is 10-13% faster than the 4080 S
5070 Ti is 14-15% faster than the 4070 TiS
5070 is 5-8% faster than the 4070 S

This is why the 9070 XT is celebrated.

 

[opckieran]

The 9070 XT is 25-35% faster than the 7900 GRE.

And why cherrypick the 4070 and not the 4070 Super -> 5070 when you used the Super for the other 2?

5080 is 10-13% faster than the 4080 S
5070T is 14-15% faster than the 4080 TiS
5070 is 5-8% faster than the 4070 S

This is why the 9070 XT is celebrated.

AMD Radeon RX 9070 XT Review

AMD's Radeon 9070 GPUs have been the subject of much speculation, but now we finally have the hardware in hand. Let's put the 9070 XT to the test to...

www.techspot.com

"More concerning is AMD's claim that the 9070 XT offers a 35% improvement over the 7900 GRE in raster performance, whereas our testing found only a 20% increase in mostly rasterized workloads."


To be fair, the 9070XT is absurdly faster in RT, like 60%-80% over 7900GRE in TechSpot's review. While I think that's cool, it clearly wasn't the figure you were referencing.


I did roughly extrapolate the 50 series numbers from TPU's benchmark database. Also worth mentioning, the launch price of the 9070XT is nearly 10% higher than the 7900GRE (which makes the 20% raster gain closer to 10% per$, which is within the 5-15% rough range for nVidia if we accept your premise), whereas the nVidia 50-series launch prices are either equal to or even slightly less than their 40 series counterparts.

And I did make a caveat for the 4070S.

 

[AnilD]

The 10x sales figure shows there's huge demand for alternatives when the performance-to-price ratio is right. The next big test will be whether AMD can keep supply consistent enough to actually compete long-term, not just on paper.

 

[Squid Surprise]

The 10x sales figure shows there's huge demand for alternatives when the performance-to-price ratio is right. The next big test will be whether AMD can keep supply consistent enough to actually compete long-term, not just on paper.

No... there's a huge demand for alternatives when there aren't any cards to buy!!

If Nvidia actually had 5000 series cards available, we'd be having an entirely different conversation. This isn't so much AMD releasing a great product as AMD releasing the only product...

 

[yRaz]

As happy as I am for AMD's success with the 9070 series (and FSR4 even though it isn't compatible with Strix Halo GRRRRRRRRR), the 9070 series is only about 10-20% faster than the 7900 GRE which launched at $550 (per TPU). In fact, unlike nVidia, AMD was celebrated despite achieving roughly the same ~20% performance/price improvement as nVidia did from 4080S -> 5080, 4070TiS -> 5070Ti, and 4070 -> 5070 (The 4070S was such a boost over the 4070 that it's actually coming back to haunt nVidia lol).





At this point, AMD better pray, that, no time soon will nVidia manage to fix the dumpster-fire of a launch that the RTX 50 series has been. Luckily for AMD there's a ton of mess for nVidia to fix.

So it might be compatible because rumor has it that it will use the NPU as an FSR4 upscaler.

 

[opckieran]

So it might be compatible because rumor has it that it will use the NPU as an FSR4 upscaler.

One can hope but AMD has so far said that FSR4 is RDNA4 and newer only. Huge shame if that's how it winds up since FSR4 is supposedly superior to DLSS3.

I'm also highly skeptical that any current NPU has the chops to perform frame gen. Granted I'm basing that off of the fact that today's NPUs generate tokens in the scale of a few dozens/sec for Local LLMs, but I'd imagine even a single generated frame would require dozens if not hundreds of tokens/sec. Different workloads though, so maybe it's an Apples to Bulldozers comparison.

 

[Kirby1]

When was the last time AMD had a genuinely good product?

The last two GPUs I have purchased for myself were an RX6800 and now I'm on a 7900XT. I was able to get both at MSRP around the time of their launch.

I only upgraded to get better 4K performance. At 4K, RT is basically irrelevant at a sub-$1000 GPU price point for all but the most modest RT workloads, which the 7900XT can handle. Since the performance is already so strong, I barely ever need to use any upscaling and when I do, I only need to go down to Quality mode, which though not as good as DLSS, is perfectly acceptable. I never have to think about running out of Vram or adjust my setting with Vram in mind, like you would have to do an any sub-$1000 Nvidia GPU.

Nvidia relies on DLSS to fill the gaps in their Vram sizes on all but the high end, and they skimp on Vram as part of their planned obsolescence. I feel no pressure to upgrade my GPU right now, but had I bought a 4070 instead which was the most comparable GPU in terms of price back when I got my 7900XT, I would be turning settings down in basically any newer game right off the bat just to fit within the Vram.

Nvidia is winning at one thing: Path Tracing. AMD has caught up on RT for all practical purposes. There are price points where AMD is actually ahead on RT performance. So, unless you want to play Path Tracing Nvidia sponsored Remix tech demos of older games, or you want to play CP2077 at sub-30 FPS and upscaled with DLSS and frame gen just to be somewhat usable, AMD is actually doing very well. Nvidia gets a lot more mindshare with all their fancy tech, but at the end of the day I'd rather have enough raster to brute force my way to not needing to rely on heavy upscaling, and performance on Path Tracing just isn't good enough on any sub-$1000 GPU yet for it to be practical in 4K for actual gameplay.

 

[Nobina]

Good for AMD but Nvidia is largely the cause for this. They are so out of touch with reality. These AMD cards are decent, but not at all if not at MSRP. These prices would be considered terrible pre-flu.

 

[hash7070]

I give up with pc and went bck to a ps5 pro,got sick of the rip off prices,its not gpus,its everything ,uve got the graphic cards makers like asus,zotac making up there own prices and then uve the scalpers on ebay

 

[YSignal]

I give up with pc and went bck to a ps5 pro,got sick of the rip off prices,its not gpus,its everything ,uve got the graphic cards makers like asus,zotac making up there own prices and then uve the scalpers on ebay

Not to mention retailers are in on the scalping too, because they can I guess. I want to get one of these but I'm being patient and waiting till I can get one at least close to msrp.

 

[pencea]

Great to hear. The more successful their cards & performance are, the better it will be for the market and consumers. It benefits not just PCs, but future consoles as well, since they use AMD hardware.

 

[gdavid65]

It's been a very long time, if ever, that I've ever heard of an AMD graphics card as "being in high demand".. Some competition is a good thing.

 

[opckieran]

It's been a very long time, if ever, that I've ever heard of an AMD graphics card as "being in high demand".. Some competition is a good thing.

At this point AMD are probably thinking they should have released a high-end GPU for this generation!

 

[pencea]

At this point AMD are probably thinking they should have released a high-end GPU for this generation!

I'm all in for it.

 

[Peter Farkas]

As happy as I am for AMD's success with the 9070 series (and FSR4 even though it isn't compatible with Strix Halo GRRRRRRRRR), the 9070 series is only about 10-20% faster than the 7900 GRE which launched at $550 (per TPU). In fact, unlike nVidia, AMD was celebrated despite achieving roughly the same ~20% performance/price improvement as nVidia did from 4080S -> 5080, 4070TiS -> 5070Ti, and 4070 -> 5070 (The 4070S was such a boost over the 4070 that it's actually coming back to haunt nVidia lol).





At this point, AMD better pray, that, no time soon will nVidia manage to fix the dumpster-fire of a launch that the RTX 50 series has been. Luckily for AMD there's a ton of mess for nVidia to fix.

Nvidia is busy making 50x more money than AMD with its AI chips. I believe AMD will not be disturbed while stealing consumer GPU market share from Nvidia.

 

[Coisa]

It seems to me there has been a perfect manipulation of the market. It’s simple: 1. Announce the new generation availability date. 2. Stop manufacturing the previous generation so it sells out; claim the new gen will be available to fill the stocks. 3. Delay the new generation! It makes the perfect situation for pricing what the market will bear (for manufacturers, retailers and scalpers).

Graphics cards have been the perfect foil. The market demand for great graphics has been hot since the twenty teens. Stock sold outs because of the crypto craze, the pandemic, the distribution bottle-necks after and the new generation now. (Now here comes the Tarriff debacle to make them even more outrageously expensive. Nvidia punks down the performance of the old cards with “updated” software too).

Amazingly easy! Microsoft is working another variation of this with Windows 11; pull & reduce functions and speed for Win 10. (I am convinced Windows 10 up-dates are even more cluggy to make us move to Windows 11) It happens every upgrade cycle and now more than ever because they have moved their control to the cloud. Fee for Win 11 service is coming more as reality every day. The future is here – Microsoft will tell you when you must go to Win 12 and what you will pay. Why did Office 365 go up so much?, you’re hooked to the cloud

 

[BogdanR]

As happy as I am for AMD's success with the 9070 series (and FSR4 even though it isn't compatible with Strix Halo GRRRRRRRRR), the 9070 series is only about 10-20% faster than the 7900 GRE which launched at $550 (per TPU). In fact, unlike nVidia, AMD was celebrated despite achieving roughly the same ~20% performance/price improvement as nVidia did from 4080S -> 5080, 4070TiS -> 5070Ti, and 4070 -> 5070 (The 4070S was such a boost over the 4070 that it's actually coming back to haunt

Not entirely sure where you got your numbers…

https://www.techspot.com/review/2970-amd-radeon-9070-xt-vs-nvidia-rtx-5070-ti/#2160p-png

According to the 4k data collected by TechSpot the 7090XT is on average 32.1% faster than the 7900GRE (74 vs 56 fps) and the 5070Ti is 15.3% faster than the 4070Ti (75 vs 65 fps). Sure you can hold the new cards as the performance base and then the 9700 GRE is 24.3% slower than the 9070XT and the 4070Ti is 13.3% slower than the 5070Ti. However, no matter how you slice it or dice it, AMD has done a better job at refreshing their mid-high range hardware than Nvidia.

With this release AMD declared goal was aiming to get within the 5070/ 5070Ti performance ballpark and they achieved that particular task quite well, 74 vs 75 fps is essentially a wash. To add insult to injury, AMD has significantly closed the quality/ performance gap with FSR4.

Nvidia got grilled for their outrageous claims like the one of the 5070 being faster than the 4090, to which the meagre overall performance gains of the 5000 series over the 4000 series only poured some more fuel over the fire.

This is the reality of AMD receiving praise vs Nvidia receiving scorn.