Microsoft issues apology after people take offense to perceived racial slur in Dead Rising 4 email

By midian182 ยท 13 replies
Nov 22, 2016
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  1. Companies don’t always get it right when it comes to marketing their products. Razer found itself it some very hot water a few weeks ago after the company posted a (now deleted) tweet referencing the lack of an SD card in Apple’s new MacBook Pro. “Call yourself a Pro? S my D,” it read. But while some firms knowingly court controversy with these sort of messages, some are genuinely unintentional.

    Yesterday, Microsoft sent out a Xbox promotional email for Dead Rising 4. As the series famously features the undead, the company decided to use a series of letters in the subject line that are meant to be read and pronounced as a noise that zombies typically make: “NNNNGGGHHHAAAA.”

    Unfortunately for Microsoft, some people took offense to the word, claiming that it looks and sounds a bit too much like a certain racial slur.

    The response was enough for Microsoft to issue an apology via Larry “Major Nelson” Hryb. He Tweeted: “Today we sent a DR4 email where a zombie roar was interpreted by many as a racial slur. We apologize and promise to do better next time.”

    It shouldn’t come as too much of a surprise to learn that more people appear to be annoyed at the apology than the original email. Microsoft obviously didn't want to purposely offended people, and no doubt didn’t expect the way they spelled a zombie groan to cause outrage.

    So remember, if you’re trying to write a stereotypical zombie noise, it may be best to stick with the classic “BRRAAAAAAIIINNNSSS,” or, for purists, “GGGGRAAAAARRRRR.”

    Permalink to story.

  2. treeski

    treeski TS Evangelist Posts: 990   +233

    Wow... people are ridiculous. It is a sad state that Microsoft feels the need to apologize for this.
  3. yRaz

    yRaz Nigerian Prince Posts: 2,320   +1,412

    It's too late for the US, we are beyond saving. Instead of apologizing maybe they should have said "Stop being overly sensitive to an out of context self-imposed meaning"

    These people make **** up in their head, get offended by it and then yell at other people about it. Some people are so blind it's ridiculous. People are worried about a videogame rather than the other half the world living in poverty and the other billion people starving. Next thing you know they wont let kids read "To Kill a Mockingbird" because it offends people.

    These people need to get struck by some gluten free lightning.
    Last edited: Nov 22, 2016
  4. tonylukac

    tonylukac TS Evangelist Posts: 1,374   +69

    I wonder what nationality ceo nadella is if trump isn't supposed to be like this, and he doesn't like the kkk, not that some white people aren't n words themselves. Not talking about trump. And I hate to say nazism is extreme, as my brother's name is dave and dave duke or whatever his name is is the head, but in homer glen, il where he lives I've never seen any minorities. They used to tease me at the university of chicago lab school even tho I lived in chicago, that I lived in a gated community where if your skin is a shade darker than pale white, they wouldn't let you in. Seems that that's what my brother has achieved, and he says he likes it. Just hope he's not in whatever minority group they want to bully this month, not that I won't go with whoever our leader is. Oak brook, il is actually a gated community, but they have indians from india there and other asians and saudis. Italians too.
  5. amstech

    amstech IT Overlord Posts: 1,936   +1,101

    People today are so soft.
    Darsee69 and abysal like this.
  6. Lurker101

    Lurker101 TS Evangelist Posts: 820   +344

    Welcome to the wonderful world of SJWs and professional victims. Good luck telling the difference between the two.
    Darsee69, Wendig0 and abysal like this.
  7. Bruce V Wayne

    Bruce V Wayne TS Booster Posts: 25   +62

    My gosh...the snowflakes have invaded video games now.
    Wendig0 likes this.
  8. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +318

    I'm Black and I think this is ridiculous.
    Darsee69, tomkaten and Wendig0 like this.
  9. hahahanoobs

    hahahanoobs TS Evangelist Posts: 2,041   +678

    Serious question though... How is one expected to pronounce "NGHA?"
    Darsee69 and cartera like this.
  10. LiveResistance

    LiveResistance TS Booster Posts: 85   +64

    People are always looking for something to be offended by. Such a joke.
    Wendig0 likes this.
  11. abysal

    abysal TS Booster Posts: 114   +40

    Get the **** back into your safe space, snowflakes.
  12. Darth Shiv

    Darth Shiv TS Evangelist Posts: 1,811   +472

    Clearly unintentional and while it might be spelt like a racial slur, it's pretty clear it isn't meant to be pronounced like it.

    Storm in a teacup.
    Jamlad likes this.
  13. MarkHughes

    MarkHughes TS Addict Posts: 143   +73

    It must be nice to have a life so full, so lacking in stress and worry and with so little to do that one can spend the energy to get worked up about utterly insignificant things like this.

    And yes, I see the irony of my post ;)
  14. Bunch of triggered snowflake pansies!

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