Millennials choose Amazon over Apple as their favorite brand for first time in six years

midian182

Posts: 5,997   +50
Staff member

The data comes from digital agency Moosylvania, which surveyed 1,000 millennials to discover their top 100 favorite brands. Since the annual study began seven years ago, Apple has consistently topped the list, but this year has seen Amazon replace the iPhone-maker at number one.

Few were expecting Amazon to be the most popular brand, given the company’s less-than-stellar reputation. It’s long been accused of having terrible working conditions in its warehouses, leading to employees falling asleep, being hospitalized due to unsafe machinery, and having to meet unrealistic packing targets that see them walking over 30 miles per day. The situation has led to several strikes over the years by workers in Europe and the US.

Amazon’s business practices have also come under the spotlight recently, with the company facing an EU antitrust probe that could lead to a $23 billion fine. Additionally, its Amazon Choice badge that indicates recommended items from the site was alleged to include products containing defects or were the result of review manipulation.

All that negative publicity hasn’t affected millennials’ opinion of Amazon, though. The generation purchases more fast-moving consumer goods online than Gen X-ers, baby boomers, and the greatest generation, according to Nielsen (via Business Insider), which goes some way to explaining Amazon’s popularity among the group.

Elsewhere in the top ten, Nike sat in third place behind Apple, with Walmart in fourth and Target coming in fifth. Samsung and Google were in sixth and seventh place, respectively.

Image credit: fizkes via shutterstock

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Lew Zealand

Posts: 1,557   +1,546
TechSpot Elite
Apple makes some slick looking products so it makes sense that Mils like them but what are the Amazon products which are preferrable? Is it all the Echo products? Prime Streaming? Can't be Kindles... What's the actual reason AMZ is on top?

And Walmart & Target beat Samsung & Google? I'd love to see the actual dataset as it seems rather nonsensical.
 

moobg

Posts: 35   +27
Is it just me being old and cranky, or do you also perceive word "millennial" as "light-headed loser in the making"?
As a millennial, it sounds more like you don't know what a millennial is...many of us are already old (ages 23-38). Gez Z and Gen Alpha are the young whippersnappers. Though it feels like a lot of people don't know what millennials are and many just assign that title to anyone younger than 40.

Anyway, did anyone else go to Moosylvania's website to try to find this survey? What a truly terrible website.
 
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VitalyT

Posts: 5,044   +3,965
TechSpot Elite
As a millennial, it sounds more like you don't know what a millennial is...many of us are already old (ages 23-38). Gez Z and Gen Alpha are the young whippersnappers. Though it feels like a lot of people don't know what millennials are and many just assign that title to anyone younger than 40.

Anyway, did anyone else go to Moosylvania's website to try to find this survey? What a truly terrible website.
But I thought.... :scream:

 
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QuantumPhysics

Posts: 3,305   +3,133
#1 I haven't - I still use Ebay.

#2 Amazon isn't really a "brand" in the strictest sense of the word unless you talk about the few electronics and items that have Amazon branded on them. It's a delivery service that has no boundaries and no shame. They'll work delivery drivers on the Sabbath. They ask for keys for your house and trunk and garage. Even your damn refrigerator.

Everything UNIMAGINABLE about delivery services is Amazon.

#3 When will someone ask what role Amazon has in the rise of student loans ie. textbook costs?

#4 Apple and Amazon really aren't competing. there is NO electronic device that amazon makes that even remotely compares to electronics Apple makes. On the contrary: they are partners in fleecing Americans and transporting US dollars (inflation) to Asian factories in exchange for manufactured goods - which is why they are a target of Trump's trade war. Amazon delivers Apple products. These guys work hand in hand.
 

Vantage9

Posts: 6   +3
Why does this headline imply Amazon's business practices are shadier than Apples?? Foxconn alone is enough to hate on Apple... but then you start talking about soldering RAM into their macbooks... and that's just downright evil!
 

Raunchy

Posts: 8   +2
Still trying to push this bullshìt "millennials" label?

PATHETIC.

What happens now, when there's no turn of the century or other major event to label people with? Do we have 80 years of "nothings?"

STOP WITH THE STUPID LABELING.
 
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Raunchy

Posts: 8   +2
.many of us are already old (ages 23-38)
23-38? That's 15-YEAR SPAN! Wrong! The asinine "millennials" label was applied to people who GRADUATED around 2000. So let's generously allow a four-year range for that: 37-41.
 

moobg

Posts: 35   +27
.many of us are already old (ages 23-38)
23-38? That's 15-YEAR SPAN! Wrong! The asinine "millennials" label was applied to people who GRADUATED around 2000. So let's generously allow a four-year range for that: 37-41.
No. That's not how generations are defined. There's no official start/end date but the generally accepted time frame is from 1981-1996.

By comparison, Gen-X also covers 15 years, as done Gen-Z and Baby Boomers cover 19 years.
 
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PEnnn

Posts: 436   +371
If you dig deeper, I bet they like Amazon because it ships overnight and has gazillion products to sell.

But the clickbait title make it sound as if Amazon sells something that the Millennial crowd (gag), can't live without. Unless they really, really love that junk called Echo or Kindle.
 
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arrowflash

Posts: 171   +148
.many of us are already old (ages 23-38)
23-38? That's 15-YEAR SPAN! Wrong! The asinine "millennials" label was applied to people who GRADUATED around 2000. So let's generously allow a four-year range for that: 37-41.
No. That's not how generations are defined. There's no official start/end date but the generally accepted time frame is from 1981-1996.

By comparison, Gen-X also covers 15 years, as done Gen-Z and Baby Boomers cover 19 years.
The problem with the millennial label is that pretty much each person has a different definition.

The one that works for me is that millennials are a superset spanning people born around 1975-1998 more or less, that actually encompasses three groups: early millennials, core millennials and late millennials, since they are very different from each other in values and upbringing, and could be considered completely different generations altogether. When we see stereotypes such as the people in the article photo or the "millennial" from the Family Guy video, we're usually thinking about late millennials.
 

Dimitrios

Posts: 662   +475
Apple makes some slick looking products so it makes sense that Mils like them but what are the Amazon products which are preferrable? Is it all the Echo products? Prime Streaming? Can't be Kindles... What's the actual reason AMZ is on top?

And Walmart & Target beat Samsung & Google? I'd love to see the actual dataset as it seems rather nonsensical.
Firestick. I own both gens and damn best $20-$30 I ever spent. Add Kodi or something easy like Cinema app and life is good.
 

fluffydestroyer

Posts: 117   +49
"Despite the company's questionable business practices"

what company are you refering too ? both are questionable you know
 

fluffydestroyer

Posts: 117   +49
Still trying to push this bullshìt "millennials" label?

PATHETIC.

What happens now, when there's no turn of the century or other major event to label people with? Do we have 80 years of "nothings?"

STOP WITH THE STUPID LABELING.
... you must be a millenial then for being angry like this :)
 

Vantage9

Posts: 6   +3
The problem with the millennial label is that pretty much each person has a different definition.

The one that works for me is that millennials are a superset spanning people born around 1975-1998 more or less, that actually encompasses three groups: early millennials, core millennials and late millennials, since they are very different from each other in values and upbringing, and could be considered completely different generations altogether. When we see stereotypes such as the people in the article photo or the "millennial" from the Family Guy video, we're usually thinking about late millennials.
That's a problem with those individuals who think they get to define things themselves, not with the definition of Millennial. You see, we have this wonder thing called the internet, which has some lovely repositories of shared-knowledge like Wikipedia, which allow us to cut through confusion by having a common understanding of certain facts.

https://en.wikipedia.org/wiki/Millennials

"Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition."

See, that's not so hard.