"Mobile Entertainment World" TV Show By Sun

By Phantasm66
Jul 8, 2004
  1. Sun Microsystems is hoping to boost recognition of its Java software with a new TV Show, "Mobile Entertainment World."

    The show will be sponsored by Sun and perhaps some other phone service sellers, and is "one of several efforts the Santa Clara, Calif.-based server maker has undertaken as part of a multimillion-dollar program to make average people aware of the Java brand."

    "Sun has finished the pilot for the 13-episode TV series, which is geared chiefly for European audiences that are more prone to gadget envy after seeing segments on games and cutting-edge Japanese consumers, van den Hoogen said at the recent JavaOne trade show."
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