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DRAMeXchange, part of analyst firm TrendForce, says the price fall is due to demand for NAND flash being weaker than expected. At the same time, improved yield rates and production capacity have seen supply increase—yields for 3D NAND flash are on their way to exceeding 80 percent by the fourth quarter of this year. All of which has resulted in oversupply at various levels.
DRAMeXchange says weak demand for NAND Flash is partly due to the declining smartphone market, which, according to IDC, saw shipments fall 1.8 percent YoY during the most recent quarter.
“First, the annual shipments for smartphones this year are expected to be just on par with last year’s. The replacement demand for smartphones has been sluggish due to the lack of differentiation among products in terms of hardware specifications,” said DRAMeXchange.
“Second, notebook shipments were very strong in [the first half of this year], so the seasonal shipment growth for notebooks in [the second half] will be lackluster compared with the growth in the year’s first half as the base period.”
The highly competitive server SSD market is also an issue. As this segment is proving so profitable, there is now an oversupply of server SSDs.
The decline in NAND flash prices is expected to continue into the first quarter of next year—a traditionally slow season. “Meanwhile, most suppliers are working to make the transition from the 64/72-layer architecture to the 96-layer. This ongoing technology migration is expected to increase the overall output and keep the market in oversupply.”
Ultimately, this is good news for those looking to upgrade/increase their storage. If you wait until the holiday season, you could get a new SSD at a rock bottom price.