That’s not the search I would have run, but the results are typical. What is the difference between a $170 Pro Soccer ball, and a $15 training ball? Construction, certification, durability performance, etc. Every company has a different naming scheme for the different levels and they change year to year. Different tech built into different balls. What’s the average price on a certain level of ball and what’s a good deal? And the thing I miss the most is reviews of people actually using the different products. These are all things that I’ve learned from years of researching and buying, I used to be able to find all this info very easily with google—now I can’t.
One of the search results was “Top 10 soccer balls you can buy in 2023”. Sounds like exactly what I want, but it’s just a random list of soccer balls and no actual reason why they’re good—just the brands’ own marketing spewed back at the reader.
I like to research things before I buy them, and these are the kind of results I’m getting across the board. Imagine you need to make a financial decision on a topic you know nothing about. Google search used to yield results that could educate you and help you make a more informed decision. Now they just spew out lists of places to buy said products in order of who paid them the most advertising dollars.
