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NPD survey: 40 percent of freemium gamers pay for in-game content

By Rick ยท 11 replies
Apr 23, 2012
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  1. According to the NPD Group, for every five gamers in the U.S. who play freemium games, two of those individuals will purchase in-game content. Freemium, which also falls into the...

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  2. Julio Franco

    Julio Franco TechSpot Editor Posts: 8,219   +1,259

    If more people were like me then I'd deem those estimates, way way inaccurate.
  3. TomSEA

    TomSEA TechSpot Chancellor Posts: 3,110   +1,586

    I'm not convinced that 40 percent shell out cash for REAL computer games like D&D Online, TF2, etc. But I tell ya what - there are a bunch of ladies at work who have zero problems whipping out their credit card to buy in-game items for those stupid Facebook Zynga games like YoVille and FarmVille. I know of one lady who shells out at least $100 a month for "premium" content in Farmville.

    Take away those and I'd like to see what the real pay-for statistics are.
  4. ikesmasher

    ikesmasher TS Evangelist Posts: 3,050   +1,384

    I can't believe that many people do.
  5. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,007   +18

    I've started playing a few FB or phone games of that sort, due to not having time for extended gaming sessions, and its pretty clever how they play on people's impatience. A person may not want to wait 5 days for some building to complete, so they'll pay 2 bucks to get it finished quicker.
  6. ramonsterns

    ramonsterns TS Enthusiast Posts: 744   +13

    Never paid a penny for TF2 Store, but I stopped playing it after my favorite server went down.

    I was playing Star Trek Online up until a month ago. Spent around $16 on it, I think they earned that much, but the development team seems more focused on drawing in more people than keeping the ones they've got, so I don't play that anymore.

    I was also playing Tribes: Ascend, but their pay-to-not-grind-for-6-months kind of puts me off, specially when certain weapons are pretty broken. Never mind the rampant team stacking.

    Currently playing World of Tanks. Will see how that goes.
  7. I play World of Tanks since October 2011 and haven't paid a dime for it, nor do I intend to. Reason ? Weirdly acting matchmaker which sometimes creates infuriatingly unbalanced teams, and developers focusing on adding birds to existing maps instead of fixing it, plus gobs of new guns which promote gold economy (gold ammo purchases).

    I would pay $10 for WoT *if* they fixed the messed-up stuff instead of adding crap all the time.
  8. Rasta211

    Rasta211 TS Booster Posts: 221   +36

    I'm one of those in game purchasers! Interesting enough I didn't play those freemium games longer than 3 months.

    Where expansion packs and paid download content included in this?

    As long as the game isn't a heavy "Pay to win" type I'm in support of the adding a market system to the game. I think paying should reduce "Waiting times". As the paying person has work to go to and can't invest the time. The free player obviously has more free time so he invests time instead of money. It evens it out a bit don't you think?
  9. ramonsterns

    ramonsterns TS Enthusiast Posts: 744   +13

    This is how I feel with STO, for somewhat different reasons.

    STO has Special Task Force Missions for end-game equipment and require a full team to get going, but there's only six of them. Instead of expanding on this so everyone at max level has more things to do with the crap they have, they keep adding mid-level story missions nobody would care about if they did slap on some weird reward that ends up being rather pointless and lackluster.
  10. Mindwraith

    Mindwraith TS Enthusiast Posts: 186

    Alot of that 40% would be LoL players
  11. psycros

    psycros TS Evangelist Posts: 2,662   +2,417

    I have yet to find a FTP game that's actually worth putting any real time into. Every one I've played (and I've played quite a few) has humongous flaws that the devs seem unwilling to address, probably because their too busy coming up with new crap for the addicts to buy. Maybe if all these companies stopped to ask themselves <i>why</i> they can't retain actual subscribers they would realize its because their not addressing core gameplay issues: levels coming too quick and easy, you never have to party before endgame (or you <b>must</b> party to get through things that are critical to your advancement), too much emphasis on PvP, broken content that's never repaired, etc. I don't have a problem with people paying to skip some of the "grind", but if somebody is that impatient, why are they even playing an MMO? Go play a MOBA or install some god hacks for a single player game. Might as well just let people buy max level characters with a nice chunk of gold and/or faction currency to outfit themselves with. Seriously, let's take it to the logical destination - developers have already legitimized selling in-game currency, epic items, bonus XP and every other conceivable shortcut. Why not let people just skip all that inconvenient leveling "content" and go straight to ganking each other or running the same raids over, and over, and over..?
  12. treetops

    treetops TS Evangelist Posts: 2,496   +514

    I am going to guess that the 40% of people that play TF2 do not spend money, or 40% of freemium users for any specific freemium game. But 40% of gamers who have played f2p games have paid for f2p extras at least once in there life.

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