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Nvidia interested in licensing graphics technology to other chip makers

By David Tom ยท 10 replies
Jun 19, 2013
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  1. With a playbook consisting of over 5,500 patents, chip-maker Nvidia has shown interest in licensing some of their GPU technologies, most notably the Kepler architecture. According to Reuters, the licensing strategy will help the California-based company to capitalize on the...

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  2. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,482   +978

  3. Dukenukemx

    Dukenukemx TS Member Posts: 71   +17

    But will they release open source drivers? Mali graphics are their biggest competitor and they offer open source drivers. Ain't bad in performance either.
  4. I think this is a bad decision for nVidia in the long run. It shows they don't care about their leading edge over the competition and would sell it off for capital instead. They simply look money hungry. And while money for business is good, it can drive a mad company into the ground.
  5. Its not like nvidia to go after the money.......
  6. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 3,152   +1,411

    Perhaps it's only a short term decision. I don't know a lot about the industry, but look at a couple recent trends.... both Intel's and AMD's latest CPUs have integrated graphics that take a slice out of the bottom of the PC market, and the PC market is shrinking overall. If I remember right, AMD units will be in both the PS4 and XB1. They need to expand into different areas and mobile is the up and coming place to do that. However, in the mobile space they're a bit behind. Licensing any technology they do have can buy them some time until they can come out with something to better compete with Qualcomm's chips. I could be completely wrong about this, but wasn't (isn't) Tegra a little power hungry and didn't have quite the performance of a Snapdragon? Maybe someone with better knowledge can chime in... DBV, you around? :)
    dividebyzero likes this.
  7. Dukenukemx

    Dukenukemx TS Member Posts: 71   +17

    PC market isn't shrinking, but it's becoming hostile towards Nvidia. With AMD's integrated graphics and Intel working on theirs, it won't be long before Nvidia becomes irrelevant. Plus they have no foot in the console market at all. So that leaves the mobile market. The mobile market though is saturated as it is. Unfortunately for Nvidia, with much better solutions then theirs.

    You have...

    Andreno --> Fun fact it's Radeon with the letters rearranged.

    All of which seem to outperform Nvidia's Tegra, without the problems with Nvidia's drivers and open source.
    Fbarnett and H3llion like this.
  8. H3llion

    H3llion TechSpot Paladin Posts: 1,664   +424

    This reminds me bit of Kodak/Nokia moments where they did not tap into certain area of business and it did not work out well for them in the end ^^

    Although Nvidia will be strong in the Desktop market for at least next 5 years.
  9. OliTheG

    OliTheG TS Member Posts: 61   +27

    Nvidia: Complains about AMD, saying that they are awful for making parts for consoles, because nVidia can then rule the PC world, which is only where the cool kids are.

    Licenses parts for casual games on phones.

    Well, that all checks ou WAIT A MINUTE.
  10. dividebyzero

    dividebyzero trainee n00b Posts: 4,840   +1,267

    Cool story bro.
    Nvidia Says Next-Gen Consoles 'Nothing But Good News'
    That's some world class complaining right there
    You're probably thinking of Intel...if at all.
    It's Adreno not Andreno. An anagram of Andreno would be Radeonn

    Smart move by Nvidia. Secondary income source, and a degree of load sharing in an area (mobile/SoC) that Nvidia needs to move and evolve quickly into. Licencing out their IP to interested parties also means a share of those developments are likely to involve a CUDA + OpenGL/CL framework. It spreads R&D, visibility, and risk further than 2701 San Tomas Expressway and compliments the Kayla dev kit already available
    MilwaukeeMike and cliffordcooley like this.
  11. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,208   +4,877

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