Keep in mind now they do, thanks to RYzen and how well they are doing with the processor family, still though it's a drop In the bucket to Intel and NVidia and that makes it a challenge for them of the worst kind, they can't give any slack to Intel CPU side but they have to fund R&D into the defunct GPU side to refine a none garbage arch, splitting gaming and workstation arch for the sake of better optimization and performance GCN unfortunately had the downfall of having to cover both sectors, it starts with the hardware development then it's up to programmers for support and to get it used. NVidia just does a better job software side after Vista it made them rethink alot of what they need to focus on. Don't get me wrong NVidias marketing department is the worst and really needs a rethink, but AMD has a long fight ahead of them fighting wars on 2 fronts Lisa Su isn't dumb but she has to make the hard choices to make the company profitable, and honestly it could take a while before they are GPU competitors again.