I for one am happy with the pricing, and personally would be looking forward to buying a 3070 or 3080, depending on test results and availability. I am a happy user of Pascal cards, and wasn't overly excited with Turing, but this time, I'm actually genuinely impressed.
The cooling solution looks especially delicious, finally with some much needed innovation in the area (I know there is a lot of heat to be dissipated, but I am optimistic that this approach will deliver that very effectively, and therefore we don't need to wait for custom boards to get a decent experience).
So, just following the lead of the (sub)title of this article: I AM preparing my vallet