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Nvidia to acquire Icera for $367 million

By Emil · 8 replies
May 9, 2011
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  1. Nvidia announced today that it has agreed to acquire Icera, which creates baseband processors for 3G and 4G cellular phones and tablets, for $367 million in cash. Both companies' boards…

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  2. This strikes as Nvidia looking to run away from AMD and the PC end of the market place; between their less then honest dealings with laptop owners and thier slow DX11 releases and wild claims without a single backing profile result as ' fastest card on the market'. Nvidia has single handedly made themselves the bad guys for most PC owners.. Can't say I'd be sorry to see a morally and ethically challenged company like this leave the PC market place.
  3. madboyv1

    madboyv1 TechSpot Paladin Posts: 1,534   +421

    Considering your tone, I assume you read and breath S|A articles... lol. Guest, I see it as them opening up opportunities into one of the fastest growing tech markets right now. As much as I love my desktop/laptop computer, high powered 'smart' phones and tablets are the rage right now, and they can position themselves competitively NOW, it could mean better profits than trying to put most of their effort to consumer graphics for desktops and laptops.

    That being said, they aren't running away from anything either, as far as I'm still concerned they're still in the PC market, as much as you would like to inflame and kick out the Nvidia Name to make your precious AMD the big cheese. I'm not sure of the numbers now, but at least back at the end of the year they were more or less 50/50 when it came to overall shipments, so it won't happen any time soon.
  4. given their continued drop in mainstream consumer market share to Intel and AMD.. I think this is a valid argument or is that not to be believed either.. portable/personal communication devices are like the length of a skirt in fashion, in the end they don't matter but yet everyone keeps buying the new thing because it's the 'thing' to do and have. Typical consumerism at it's worst.
  5. mosu

    mosu TS Evangelist Posts: 501   +112

    Nvidia is slowly moving almost completely in the mobile sector, expect them to release complete products under their own brand...sometimes soon.
  6. dividebyzero

    dividebyzero trainee n00b Posts: 4,840   +1,268

    Doesn't quite tally with Nvidia regaining the leading share of the discrete graphics market then...since you seem intent on writing Nvidia out of the PC market. It would seem that AMD are probably taking as many sales from their own discrete graphics as they are from Nvidia, and that their own gains are in the mobile segment -ironic huh?
    See.....classic rookie mistake- coming out with an opinion and supposition and trying to purport them as facts. You think it's a valid argument -good for you. I got accosted at the airport once by some cryptozoologists who told me the validity of Unicorns....they seemed pretty self-satisfied also.
  7. negroplasty

    negroplasty TS Guru Posts: 509   +12

    Hahaha... this.
  8. ET3D

    ET3D TechSpot Paladin Posts: 1,657   +320

    I think that NVIDIA is doing the smart thing by adapting to the new market. It will probably continue with graphics chips while this market is viable, especially since it's also using the same technology for HPC.
  9. dividebyzero

    dividebyzero trainee n00b Posts: 4,840   +1,268

    ^ Yep.
    Three birds with one stone ( desktop/portable, workstation and server). As long as you can port a design that works for all three -even if it comes at the expense of a less flexible end product-then Nvidia stay in the graphics market.

    As for the Icera acquisition, $367m doesn't seem like a lot of capital outlay to possibly help the company diversify- that's less than two annual payments from the Intel settlement

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