Nvidia turns to the RTX 2060 and GTX 1050 Ti as GPU shortages bite

GT 1030 - £70 to £87 (launch MSRP was $79)
I cannot believe Nvidia is trying to charge that much, they're not even worth £30. The built-in GPU on any modern CPU tends to be either the same or even slightly more powerful. Either that or the 1030 I have is a particularly bad example.
 
Scan UK and/or the AIB vendors is/are charging that price, not Nvidia. For a product model of that age, there will be no contractual obligation to keep it around Nvidia's suggest retail price; there may not have been one in the first place either.
 
Nvidia should slice the price of previous generation products by half or more to make them a compelling buy.
 
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