Posts: 16,508 +5,314
Yeah, people in Montana, North Dakota, and Siberia, are going to love this paint. After all, why wouldn't they want their houses 10 degrees colder when it's 40 below zero outside.What about the temps in winter? Will you freeze to death?
Jusrt think, if we spray it by the tanker car load all over every city street, we'll lose that "heat island effect" in the summer. (Oh, who am I kidding, we can'r even get all the potholes fixed until late July).
From a strictly aesthetic point, I'm sure every person in the world will jump at the chance to have their houses painted bright.white.
IMO, it's cute that they did this, but at he end of the day, this is just, "research for research's sake"..
So, from both a fashion, and a practical sense, buildings, streets, and people, "shouldn't wear white after Labor Day".