You've made my point - your're still looking at 50-100% higher prices for OLED TVs that only videophiles (top 1% of all users) truly care/appreciate. Most of us are just looking for a very good picture at a price we can afford. Finally, LCD screens never have a "burn in" issue while even the best OLEDs (and all their cousins - QD-OLEDs) still have a "burn in" issue sometimes as early as 1.5-2.0 years in their useable lifespan. Don't want to have to worry about having burn in on my $2k and up TV. So, enjoy your OLED while I enjoy a great picture with awesome brightness (also not a feature of OLEDs) of 3000 nits on my Mini-LED QLED screen.