Regal Cinemas is hopping aboard the movie subscription bandwagon

[Shawn Knight]

Bottom line: American movie theater chain Regal Cinemas is preparing to launch an unlimited movie ticket subscription service at the end of the month. Like AMC, Regal can afford to subsidize ticket costs and make up the difference in concession sales, an advantage that third-party offerings like MoviePass don't possess.

Sources familiar with the matter recently confirmed to Deadline that Regal will offer three tiers – $18, $21 and $24 per month – and that pricing will be based on theater location. For example, the most affordable tier will only grant users access to around half of the chain’s theaters while the $24 tier will get you into any Regal theater across the country.

With a lower-tier subscription, however, you can attend a movie in a higher-tier city if you’re willing to pay a small upcharge.

Sources say there will also be “10 percent cash reductions on concessions for each tier” and that they’ll be immediate versus receiving a voucher to use during your next visit.

It’s unclear if premium venues like IMAX will be included in the subscription like they are with competing programs.

Either way, it’s great to see yet another major chain warming up to the subscription model. AMC has found tremendous success with its Stubs A-List service, smashing expectations in the first year en route to becoming the top movie subscription offering in North America.

Masthead credit: Regal Cinemas Bridgeport Village by Tada Images

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https://www.techspot.com/news/80807-regal-cinemas-hopping-aboard-movie-subscription-bandwagon.html

 

[Uncle Al]

The complication of this "program" will lead to it's demise. Give me three simple tiers with no additional fee's, make the concession costs "reasonable" and operate on a smaller profit margin, otherwise, for the wide variety of consumers the NETFLIX''s of the world are simply a better deal. Families don't want to drop $100 for a family of four to see a movie, it's just not feasible for many. The time is fast approaching when a single theater in each city will be a novelty, not unlike the outdoor drive-in's are for many places. Those that are investing in these know or should know it's a process that continues to shrink and no amount of gimmicks will keep it alive much longer .....

 

[treetops]

The complication of this "program" will lead to it's demise. Give me three simple tiers with no additional fee's, make the concession costs "reasonable" and operate on a smaller profit margin, otherwise, for the wide variety of consumers the NETFLIX''s of the world are simply a better deal. Families don't want to drop $100 for a family of four to see a movie, it's just not feasible for many. The time is fast approaching when a single theater in each city will be a novelty, not unlike the outdoor drive-in's are for many places. Those that are investing in these know or should know it's a process that continues to shrink and no amount of gimmicks will keep it alive much longer .....

Hah where I grew up the movie theater was in a mini mall with kmart about a football field away, my mom would have us 4 kids pick out candy. Then dish it out to us in the theater. I always opted for a giant carton of whoppers . Purses ftw? 90s

These new tiers really make you appreciate what Moviepass originally offered, 10$ a month unlimited movies! The newish reclining spread out giant seats with plenty of elbow room are pretty epic. I agree I bet the entire family would rather have cable tv for the same price.