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Samsung takes out full-page ads to apologize for the Note 7 fiasco

By midian182 ยท 7 replies
Nov 8, 2016
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  1. You’ll find that many companies avoid saying sorry. They may apologize for not communicating better, as HP did for blocking third-party ink cartridges, or maybe they’ll be ‘sorry’ that some people found their words or actions offensive, but it’s very rare that you’ll get a full-on, groveling, “we’re incredibly sorry.” But in Samsung’s case, it wants everyone to know just how sorry it really is.

    The Galaxy Note 7 disaster has done a huge a amount of harm to the company, both financially and in terms of its reputation. Not only did the exploding handsets cause damage to property, but there were also reports of users suffering burns.

    In an attempt to stop once-loyal customers from abandoning Samsung’s products for other brands, the Korean firm has taken out full-page ads in the Wall Street Journal, New York Times, and the Washington Post, offering its most heartfelt apology for the entire Note 7 debacle.

    "An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," reads the ad, which is signed by Samsung Electronics North America CEO Gregory Lee.

    The Note 7 isn't the only Samsung product to cause injuries to consumers; the ad mentions the company's recall of 2.8 million of its US washing machines. There has been over 700 cases of the top of the machine detaching and flying off - in one instance the section broke someone’s jaw when it hit them in the face.

    85 percent of US Note 7s have been returned to Samsung, while the remaining 15 percent left in the wild will have their batteries capped at 60 percent (via an update), which will hopefully stop them catching fire.

    Even after several months of examinations and tests, Samsung still doesn’t know what caused the overheating issues in the Note 7, but it promises that it will find out - eventually. “We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”

    Exactly how much the ad will help restore consumer confidence in Samsung is unclear. We’ll likely have to wait until the Galaxy S8 – with its all-new virtual assistant - is released next year to find out how many people have been put off the brand by its exploding products.

    Permalink to story.

  2. VitalyT

    VitalyT Russ-Puss Posts: 3,608   +1,894

    As opposed to simply saying "Sorry folks, we've f##ked up!", in so many words, just doesn't quite say it. People would give them points for honestly, if it were there for once, but they stood resilient in their denial till the last moment when all their BS blew up, literally.

    Last edited: Nov 8, 2016
  3. Uncle Al

    Uncle Al TS Evangelist Posts: 3,205   +1,879

    Apparently they think that their phone users are as dumb as our voters .... where they can easily divert blame to the other person! Boy are they going to be in for a surprise!
  4. Kenrick

    Kenrick TS Evangelist Posts: 526   +338


  5. fktech

    fktech TS Addict Posts: 215   +55

    Show me the money! Reduce the price of your phone to make up for your ineptitude.
  6. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,270

    Isn't that just normal human nature? Why should they be any different?
  7. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,270

    I forgave them, not that it's stuff up affected me in any way but to err is human. I'll still buy their phones, and other things they make. Now if it was Apple... I can only wish, but it can happen to them as well, just a pity it didn't.
    Capaill likes this.
  8. Wendy Oltman

    Wendy Oltman TS Booster Posts: 129   +16

    LOL this had me in real fits. Totally spot on depiction of Apple Pen man and the explosive technology of Samsung all the way.. On a serious note, Samsung now trying to make amends for their disastrous technology while all stumbling upon to gather back their almost lost market reputation is a great effort by the company to win back their customer base. They are perhaps also trying to win back their customer base here which is a good effort.

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