Scion gets the axe, existing models will be rebranded as Toyotas

By Shawn Knight ยท 13 replies
Feb 3, 2016
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  1. Toyota surprised many on Wednesday with the revelation that it was canceling its Scion brand.

    Jim Lentz, founding vice president of Scion and now CEO of Toyota Motor North America, said the move isn't a step backward for Scion but rather a leap forward for Toyota. The goal of Scion, he added, was to make parent company Toyota and its dealers stronger by learning how to better attract and engage younger customers.

    According to Lentz, Scion accomplished what it set out to do. To date, Scion has sold more than a million vehicles, 70 percent of which were purchased by buyers new to Toyota. Half of those cars were sold to buyers under the age of 35.

    Scion was first introduced to US buyers at the New York Auto Show in March 2002. The brand was available nationwide by 2004 and later expanded into Canada in 2010. Over the years, however, sales continued to slide which, despite what the Japanese automotive giant is saying today, ultimately led to it being discontinued.

    Moving forward, Toyota will be absorbing the Scion brand. Starting in August, the model year 2017 Scion FR-S sports car, iA sedan and iM 5-door hatchback vehicles will be rebadged as Toyota vehicles. The recently introduced C-HR will also become part of the Toyota lineup while the tC sports coupe will end production in August, we're told.

    Permalink to story.

  2. ghostf1re

    ghostf1re TS Booster Posts: 175   +70

    I never liked Scion vehicles anyway. I know a lot of people did. This really isn't a big deal anyway since they are just rebranding them as Toyota vehicles. The TC was never a good vehicle to begin with. The FR-S is not bad for what it is. It's a little over priced though. Now if it were only available as the GT-86, that would be nice.
  3. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,739   +3,757

    ikesmasher and Uncle Al like this.
  4. Uncle Al

    Uncle Al TS Evangelist Posts: 3,355   +2,004

    I think the "high tech" was the impact on those rodents .... sigh, more high tech workers out of a job!
  5. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,829   +634

    Actually, Scion isn't even a real brand, it's the real re-brand, not vice versa as your stating. All models other than the FR-S, well and the FR-S, are Toyotas everywhere else in the world. If you really want to call your FR-S a GT86 get the badges and slap em on, it's the same car...But really it's a Subaru. Price wise, it's appropriate given the only thing Toyate had it's hand in was the exterior design, the car is entirely made by Subaru in a Subaru plant, the only real part that's from a Toyota is the six speed manual gearbox, which was derived from the IS250.

    Uh? What the hell are you on about now? The plants are going to continue to manufacture the cars, just instead of being branded as Scion, a fictional made up brand that was supposed to appeal to Americans, they will be badged as the cars they truly are, no one is loosing their jobs over this, except perhaps the marketing department behind Scion.
    davislane1 likes this.
  6. toooooot

    toooooot TS Enthusiast Posts: 61   +19

    I owned a scion. And I actually liked its look unlike most of Toyotas. Hopefully they ll keep making cars that are not looking like Toyotas.
  7. captaincranky

    captaincranky TechSpot Addict Posts: 13,028   +2,558

    Ugly cars shaped like boxes seem to be a "thing". Take the Nissan "Cube" for example:
    Anyone with the chutzpah to drive a car this ugly, should have their parking fines doubled or tripled.

    This whole, "Scion" thing has reminded how the movie, "Dogma" had a much prettier, "scion" (Linda Fiorentino), than that other boxy thing the "Toyo-baru", or whoever makes it.
  8. mailpup

    mailpup TS Special Forces Posts: 7,188   +470

    Since they will be Toyotas no matter what they look like by definition they will look like Toyotas. :) As a side note, I have a 2015 FR-S. It's a fun little car. It's technically not a sports car though since it has a rear seat (albeit barely usable).
  9. captaincranky

    captaincranky TechSpot Addict Posts: 13,028   +2,558

    Well, that standard is a bit too loose. If we were to use that yardstick, you could put a pig on roller blades, brand a Toyota emblem on the rump roast part, and you'd have yourself a "Toyota".

    Going even further afield than yourself with my "side note", I saw a show on TV one time where a guy wrote a check out to a guy he was feuding with, on the side of a pig. The judge threw the case out of court telling the man, "you should have cashed the pig".

    "Pig-yota, let's go places".......!
  10. Kevin82485

    Kevin82485 TS Booster Posts: 168   +45

    The rodents are a Kia thing
  11. Geforcepat

    Geforcepat TS Booster Posts: 140   +16

    Well im pretty sure this wasn't a surprise.
  12. VitalyT

    VitalyT Russ-Puss Posts: 3,670   +1,959

  13. VitalyT

    VitalyT Russ-Puss Posts: 3,670   +1,959

  14. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,739   +3,757

    Looked there. Took me straight to automotive.

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