My daily search provider is Google, however it and Gmail are the only Google products that I use. Believe it would be a mistake for Microsoft to sell Bing; it's clearly making headway and as the article states could come into play in the mobile sector.
Even if Microsoft is taking a loss, the company should definitely not sell Bing. Its marketshare has steadily increased since its inception and it is a great product. Microsoft has invested a lot in Bing (including significant advertising in TV shows, radio, etc.). The company needs to remain a competitor in the search market.
Microsoft will NOT sell Bing. I can guarantee that. Did the poster not even watch the Global Partner Conference Microsoft just hosted in LA? Bing was one of they key areas Steve focused on in his keynote and how Bing integrates perfectly with the Windows platform on all devices (e.g. desktop, mobile, XBOX, etc).
Money burning aside, I don't think selling Bing is a good move for Microsoft. It's a wild assumption to make that Bing alone is responsible for the $2+ billion loss, but even if that was the case, 30% of the U.S. search market (including Yahoo results I suppose)... for a company like Microsoft that fighting position likely has no price given the future potential.
I have to admit, I was totally wrong when I though Microsoft would never make it in the game console market. I was actually secretly hoping they would fail actually. I just can't help but have this feeling that they are trying to dominate to many markets, yet giving other competition is a good thing. Though they have very little competition in the O/S market.
As for Bing, I seriously gave it a try, I just feel more comfortable with Google. And I also doubt they will sell Bing, I know Google also is getting pretty oversized too but I still prefer using their online apps, I use most of them daily. Somehow, for no good reason at all, I feel a little less irritated when I have a problem with something like Google Docs as opposed to Microsoft Word.
I don't think it make any business sense to sell bing at this point in time, the aim is not to make money from the get go, but to build a solid platform for future as many have already pointed out. Secondly, I am of the point of view that a company should not be heeding to every useless word investors utter, as even if a product may be making some loss, its strategic importance outweighs it easily. By the way, I haven't used Google for anything in years now.
I use Bing, I like it and the name is great, so they should keep it.
Ok, Ok, just joking about the other Guest posting.
Really, I use Bing on a regular basis and get good results. I think Microsoft tends to look at long term slow and steady growth and take over of business. MS is not the first on the scene but once a market is established they put something in place, it usually is not that great but so, so. Over time they slowly improve, while competitors are usually flat, so MS catches up and competes head to head. They then link that product into other MS products to create the one stop shop of domination.
1 search doesn't account for the millions possible. Sure to some extent Bing will compete with Google.. but when it all comes down Bing is still no 2 for a reason...and from my experience it's a BIG one.