Snap's PR firm sues 'influencer' for failing to promote Spectacles

midian182

TechSpot Editor
Staff member

Luka Sabbat, the Grown-ish actor who has over 1.4 million followers on Instagram, definitely falls into the ‘influencer’ category, so it’s little surprise that Snap’s PR company approached him to promote v2 of the Snapchat Spectacles.

Snap is no doubt hoping that its second-generation Spectacles prove more popular than their predecessors, which sold only 220,000 units and left the company with an excess of stock. To help it promote the revamped devices, the company commissioned the services of PR Consulting, who signed up Sabbat for an Instagram marketing campaign.

The actor penned a deal worth $60,000, with $45,000 paid upfront. The contract required him to wear the Spectacles in one Instagram post and three Stories, two of which had to be in New York during the city’s fashion week, while the other had to be during either Milan or Paris fashion week. Additionally, two Stories had to include swipe-to-buy links.

Crucially, all the posts had to be pre-approved by the PR firm and Sabbat had to send over their performance analytics metrics. But PRC says he posted only one post, one story, and one swipe-to-buy, and it never got to approve anything or saw any performance data.

For failing to fulfill the terms of the contract, PRC, not Snap, is suing Sabbat to recoup the $45,000 along with another $45,000 in damages. The suit alleges that Sabbat admits to being at fault but refused to return any of the money he was paid.

Last week, Samsung sued a Russian brand ambassador for $1.6 million after she was caught using an iPhone X on TV, thereby violating the terms of her contract.

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VitalyT

Russ-Puss
When will they learn that it ain't cool being called a gla$$hole?

Even paid professionals do not want to advertise it.
 
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kapital98

TS Guru
What professional would want to work with this firm in the future? They should have just cut their losses and moved on.

It's also bullshi*t because, unless this settle very quickly, the lawyer fees will be more than the damages.
 
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XtremeHammond

TS Booster
It’s bad when people don’t respect their contracts.
BTW Samsung doesn’t sue its ambassador Ksenia Sobchak. Russian office of Samsung says it’s rumors and speculations.
So, I think Techspot should check these facts.
 

VitalyT

Russ-Puss
BTW Samsung doesn’t sue its ambassador Ksenia Sobchak. Russian office of Samsung says it’s rumors and speculations.
So, I think Techspot should check these facts.
Yes, that was a BS news. There never was any law suit from Samsung against Ksenia Sobchak.
 

Bubbajim

TechSpot Staff
Staff member
What professional would want to work with this firm in the future?
Uhm.. any professional who would respect the terms of a contract they signed? Posting four times on social media for $45,000 is something that I'm sure many 'influencers' would still like to do.
 

kapital98

TS Guru
Uhm.. any professional who would respect the terms of a contract they signed? Posting four times on social media for $45,000 is something that I'm sure many 'influencers' would still like to do.
There are other firms to work with. This would drive away the best influencers because they don't want to worry about being immediately sued. [though, in this case, it seems the company is already going down the hill anyways.]

Reputation is important. Especially in the PR world.