Sony ad reveals plan to bring PlayStation titles to Xbox, Nintendo, and PC

[Skye Jacobs]

In brief: A recent job posting on PlayStation's official hiring platform has signaled a notable shift in the company's approach to its exclusive video game releases. The listing details a search for a Senior Director of Multiplatform & Account Management, a role designed to oversee PlayStation Studios' software titles as they move beyond PlayStation's consoles and onto competitors' platforms.

The job listing, spotted by Windows Central, makes clear that Sony is targeting a wide range of platforms for its future releases, explicitly naming Xbox, Steam, the Epic Games Store, Nintendo, and mobile as part of its multiplatform strategy. The new senior director will lead a team responsible for managing relationships across these digital ecosystems and will oversee commercial planning for PlayStation Studios games, extending beyond the company's hardware.

This move comes as Sony continues an industry-wide trend away from tightly held console exclusives. Recent years have already seen PlayStation franchises like Patapon and Everybody's Golf announced for the Nintendo Switch, and high-profile PlayStation games such as God of War and The Last of Us landing on PC. The new multiplatform strategy appears set to accelerate and formalize these efforts, offering a broader selection of Sony's well-known franchises to users outside its traditional PlayStation player base.

The widening footprint of PlayStation's games follows a period in which its rival, Microsoft, has also embraced a more open strategy. Microsoft has brought several of its own formerly exclusive Xbox titles to PlayStation and Nintendo consoles, and has continued to invest in cloud gaming to expand its reach further. While sales of gaming hardware have declined for both companies in the face of shifting consumer behaviors and saturation, the number of active players and total playtime hours across these ecosystems remains strong.

While the listing stops short of naming which specific franchises could launch across new platforms, the direction is clear: exclusivity is no longer the sole focus for PlayStation's business model. Moving forward, gamers can expect to see more high-profile Sony titles in places they previously would not have appeared, further blurring the lines between console ecosystems and changing how and where players interact with games.

Permalink to story:

Sony ad reveals plan to bring PlayStation titles to Xbox, Nintendo, and PC

 

[Megalomaniac]

The lack of must-have exclusives for Xbox or Playstation coupled with the fact you can play the games in higher detail with superior long-term server support on a PC using your favorite controller is pretty much letting you know that the console is coming to an end while PC/Laptop are the future.

Nintendo is fortunate because they have control of some of the best kid-friendly IP ever made. They'll be fine.

Microsoft/Xbox always made sense for the PC environment so their shift won't be so painful.

SONY better work on a Plan B.

 

[m4a4]

Good. There's no good reason in this day and age to be anti-consumer with exclusives when you can more than make up for it by shipping on more platforms.

Consoles will still be about convenience and ease of use, but now consumers won't have to be forced to make an artificial choice or to buy more than 1 platform (unless it has a unique feature)...

...Well, besides with Nintendo. People seems to be more than happy to ignore their blatantly anti-consumer choices. It's a little sad gamers can't band together and demand better from a billion dollar corporation because of nostalgia...

 

[Theinsanegamer]

Good. There's no good reason in this day and age to be anti-consumer with exclusives when you can more than make up for it by shipping on more platforms.

Consoles will still be about convenience and ease of use, but now consumers won't have to be forced to make an artificial choice or to buy more than 1 platform (unless it has a unique feature)...

...Well, besides with Nintendo. People seems to be more than happy to ignore their blatantly anti-consumer choices. It's a little sad gamers can't band together and demand better from a billion dollar corporation because of nostalgia...

Well, you know, except for not being able to sell your platform. Look at how poorly the Xbox is selling.

Nintendo sells because they make good games. Sadly some can't figure that out and demand Nintendo join the current grey slop AAA industry.

The lack of must-have exclusives for Xbox or Playstation coupled with the fact you can play the games in higher detail with superior long-term server support on a PC using your favorite controller is pretty much letting you know that the console is coming to an end while PC/Laptop are the future.

Nintendo is fortunate because they have control of some of the best kid-friendly IP ever made. They'll be fine.

Microsoft/Xbox always made sense for the PC environment so their shift won't be so painful.

SONY better work on a Plan B.

Microsoft isn't making good money on the Xbox brand anymore. These consoles are expensive to engineer and you can't make that back selling 20 million units and a few games.

 

[Megalomaniac]

Well, you know, except for not being able to sell your platform. Look at how poorly the Xbox is selling.

Nintendo sells because they make good games. Sadly some can't figure that out and demand Nintendo join the current grey slop AAA industry.
Microsoft isn't making good money on the Xbox brand anymore. These consoles are expensive to engineer and you can't make that back selling 20 million units and a few games.

Then you take the Sega route. Stop selling consoles. Focus on Windows gaming under the Xbox name. Focus on peripherals. Focus on licensing fees to make your money.

 

[Burty117]

Then you take the Sega route. Stop selling consoles. Focus on Windows gaming under the Xbox name. Focus on peripherals. Focus on licensing fees to make your money.

Licensing Fees on Windows?

If they did that, another nail in the coffin for Windows, another reason for developers to start taking Linux more seriously.

 

[m4a4]

Well, you know, except for not being able to sell your platform. Look at how poorly the Xbox is selling.

That's only an issue if you don't know what software sales are...

Like, seriously? How did you get "look at hardware sales" from "you can sell your software on any platform"??

 

[The Talking Tech]

Wow...so it has begun, PlayStation games on Xbox consoles.

And the PlayStation fans refused to see it coming, even when PlayStation was given hints all along.

Wow!

 

[The Talking Tech]

Well, you know, except for not being able to sell your platform. Look at how poorly the Xbox is selling.

Nintendo sells because they make good games. Sadly some can't figure that out and demand Nintendo join the current grey slop AAA industry.
Microsoft isn't making good money on the Xbox brand anymore. These consoles are expensive to engineer and you can't make that back selling 20 million units and a few games.

Console exclusivity doesn't translate into selling games....games sell themselves when accompanied with a wider range of platforms at their disposal, Microsoft has chosen to sell their games everywhere with no restrictions, that's a much higher chance to see a profit than restricting themselves to just one system...and obviously Sony is learning from Microsoft on how things are done.

 

[GodisanAtheist]

My only issue with this whole thing is more consumers are driven to PC gaming right at a time when PC Gaming isnt in a position to absorb a lot of new customers thanks to AI soaking up much of the hardware that might satisfy this additional demand.

Would really be something to see Playstation and Xbox as AIB GPU manufacturers though... or even PC pre built brands.

 

[Burty117]

Console exclusivity doesn't translate into selling games....games sell themselves when accompanied with a wider range of platforms at their disposal, Microsoft has chosen to sell their games everywhere with no restrictions, that's a much higher chance to see a profit than restricting themselves to just one system...and obviously Sony is learning from Microsoft on how things are done.

No, Console exclusivity sells consoles, not games, or at least, it used to. Look at Nintendo for evidence.

Problem is, and the true reason Microsoft went multi-platform, games aren't very good at the moment and haven't been for a while, Sony's having quality issues as well, Naughty Dog lost it's lead writer back in 2015 I think it was, it's all been a bit downhill since. Bungie wasn't the purchase Sony hoped it would be either etc...

You'd buy an Xbox to play Halo, you'd buy a Playstation to play Uncharted, you still buy a Nintendo console to play Mario.

Sony and especially Microsoft, are really struggling to produce any good games these days, Microsoft does what big corp's do, buy all the talent, then let them all go. Sony instructed all it's studios that specialise in narrative driven single player games, to get on the live service hype train 10 years late, which went down as well as a lead balloon.