Sony patent aims to put content-interrupting commercials in video games

By Shawn Knight · 41 replies
May 25, 2012
Post New Reply
  1. TekGun

    TekGun TS Booster Posts: 162   +25

    That's okay, I stopped buying Sony products years ago.
  2. I'd like to see them try this inane idea in their movies.

    They'd go bankrupt.
  3. Ahmed90

    Ahmed90 TS Enthusiast Posts: 99   +10

    lol sony strikes again!
  4. Jeeves, sony really need to fire up the guy behind these stupidities,,, sony is going down soh fast noone will save then!
  5. I've stopped buying anything Sony years ago (beside the PS3). But seriously, this company is digging its grave; first the price fixing and now this ? LOL@Sony ! Quite the panic mode eh !
  6. Renrew

    Renrew TS Enthusiast Posts: 253   +19

    I don't see why everyones knickers are in such a bunch over this.

    You're watching commercials on paid cable every minute of every day.

    You buy a ticket to a sporting event and are treated to commercials everywhere you look including the name of the stadium.

    You purchase an airplane ticket and are charged for every convenience that used to be included, plus the increase in jet fuel and soon the use of the bathroom.

    Ya almost ruined Netflix when U failed to toe the line, maybe you should continue to vote with your wallet

    Quit yer bitchin' and open your wallet and assume the bent over position. It's the way of the world.

    3DCGMODELER TS Enthusiast Posts: 307   +18

    I gave up tv 3 yrs ago
    I hate Commercials to many of them..
    netflix is the way now.. no commercials.... yet ...
    netflix adds commercials.. I will stop netflixing...
    I mean I do whatch commercials with the mute button....

    the new dish DVR bleeps out the commercials automatically

    Thats next
  8. killeriii

    killeriii TS Enthusiast Posts: 213   +14

    Aren't TV commercials prior art?
    Does the USPTO even care anymore? Seems all they see is $$$.
  9. Only free to play games should even be considered for ad placement. When you buy a dvd or bluray one of the glorious extras is the lack of advertising so you can watch the entire movie or tv episode without break. Why should video games be any different?
  10. Rasta211

    Rasta211 TS Booster Posts: 215   +32

    "We're sorry, your game can not continue due to a commercial load error
    Please contact Sony for further support or try again."
  11. Gars

    Gars TS Booster Posts: 232

    So, instead pirated versions of the games, we will see some kind of "NoScript" apps that blocks the ad's?
    anyway, this is stupid
  12. I play your games because they expand my life, not your affiliates.

    I suggest everyone take a deep breath and detach their rabid desire for entertainment, just so much that we can act with prudence when deciding if someone who sells something with forced ads is someone we really want to show support for.
  13. Doctor John

    Doctor John TS Enthusiast Posts: 204   +15

    No. NO! :eek:
  14. wiyosaya

    wiyosaya TS Evangelist Posts: 1,923   +756

    Howard Stringer to the new guy in charge of Sony:

    We're losing money. It must be because our products are not being advertised, after all, all our products are the greatest thing since sliced bread. I know, we'll advertised in video games. That will fix our bottom mine. Make it so, New Guy.

    Yet another stupid move from a stupid company. My bet is this has the opposite of the desired effect.
  15. If it means games are free, or more like how TV is paid for (single licence) I'd be more than happy to be interrupted by comercials every now and then, would remind me to strech my legs, go get a drink, and not turn into a mindless gaming machine for 9 odd hours every weekend. ^^
  16. cookiedude

    cookiedude TS Booster Posts: 157

    I think people are taking quite an anti-sony line on this unnecessarily. All they have done is have a patent approved for such a mechanism in-game, they haven't said they're going to implement it. I think it will prove far more lucrative for them when others now have to start licensing the use of the patent from them. From this point of view it could be a very shrewd move from Sony... but if they choose to use this in their own premium, pay upfront games then they will indeed have shot themselves in the foot once again! I'm keeping my fingers crossed for the former :)
  17. Please Sega, come back and save us all!

Similar Topics

Add your comment to this article

You need to be a member to leave a comment. Join thousands of tech enthusiasts and participate.
TechSpot Account You may also...