The Nintendo Switch has outsold rival consoles in the US for 23 months in a row

midian182

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Staff member
In a nutshell: It's hard to imagine that when Nintendo first announced the Switch back in 2016, which elicited a lukewarm reception from many, it would eventually become the United States' best-selling console for 23 months in a row.

The statistic comes after Nintendo's hybrid console achieved its best October sales ever with 735,926 units of both the Switch and Switch Lite sold in the US. That's the second-highest sales figure ever of any console for the month, beaten only by the Wii's 807,000 units sold in October 2008.

The video games industry is one of several to have been boosted by the pandemic this year as more people opt for home-based activities; Nintendo says October's Switch sales were up 136 percent compared to last year. To date, 22.5 million units have been sold in the US, while global shipments are at 68 million. That puts it in twelfth position on the best-selling consoles of all-time list, which is an impressive stat, considering it was only released in 2017—the second youngest machine in the top twenty is 2013's PlayStation 4.

Speaking to The Verge, Nintendo of America's SVP of sales and marketing, Nick Chavez, puts the recent success down to the handheld's increased availability and the Animal Crossing special edition of the Switch. "That came back into the marketplace around October 4th, and many people were excited to get their hands on that as quickly as possible. We're going to continue to have that in ample supply throughout this holiday and into 2021. "

When it was unveiled in 2016, fears that the Switch would be another Wii U saw Nintendo's stock price fall 7 percent—one game industry consultant said: "Who else but diehard Nintendo fans will buy the Switch?" It may have the PS5 and Xbox Series X/S to contend with, but some analysts believe the Switch will extend its record and become the best-selling console over the holidays.

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Lew Zealand

Posts: 1,631   +1,688
TechSpot Elite
I wonder if the Switch or any Nintendo console is viewed by parents, the people who actually shell out the money, as a "safer" purchase than an XB or PS? It's a little cheaper for starters and it features fewer "graphically violent" games. Just trying to wrap my head around this.

Or it just could be that Nintendo knows how to make engaging gameplay/games that don't depend on realistic graphics (and therefore expensive hardware), and then lock them exclusively to their cheaper console.
 

bviktor

Posts: 271   +476
It's funny, this console is like an iteration after the Wii U, yet, the Wii U was an utter failure and this one's a best seller.
 

Krackan

Posts: 77   +84
It's funny, this console is like an iteration after the Wii U, yet, the Wii U was an utter failure and this one's a best seller.
Wii U was marketed poorly, the hardware was weak, gimmicks sucked, and wasn't portable.

The Switch was marketed very well, has very scalable hardware, the gimmicks STILL suck, and it's portable. They're marketing it as a handheld more than a console, and those usually sell more than standard consoles do.
 
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picka

Posts: 80   +90
I wonder if the Switch or any Nintendo console is viewed by parents, the people who actually shell out the money, as a "safer" purchase than an XB or PS? It's a little cheaper for starters and it features fewer "graphically violent" games. Just trying to wrap my head around this.

Or it just could be that Nintendo knows how to make engaging gameplay/games that don't depend on realistic graphics (and therefore expensive hardware), and then lock them exclusively to their cheaper console.
Some of the games for it like Zelda are genuinely excellent.

Some companies release games on pc/Xbox/ps totally forgeting about making them fun to play, instead preferring to focus on tech specs and graphics.
 

GeforcerFX

Posts: 970   +453
I wonder if the Switch or any Nintendo console is viewed by parents, the people who actually shell out the money, as a "safer" purchase than an XB or PS? It's a little cheaper for starters and it features fewer "graphically violent" games. Just trying to wrap my head around this.

Or it just could be that Nintendo knows how to make engaging gameplay/games that don't depend on realistic graphics (and therefore expensive hardware), and then lock them exclusively to their cheaper console.
Also factor in it came out 4 years after the other main consoles. People who wanted and PS4 and xbone prob already had them by 2017.
 

loki1944

Posts: 451   +294
Much more diverse in terms of unique titles. New xbox is pointless to me as a pc owner; 360 made sense with unique titles like Fable II, NCAA/Madden, Red Dead Redemption. Buying a console with the same titles found on pc is pointless to me.
 
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Theinsanegamer

Posts: 2,061   +2,617
Much more diverse in terms of unique titles. New xbox is pointless to me as a pc owner; 360 made sense with unique titles like Fable II, NCAA/Madden, Red Dead Redemption. Buying a console with the same titles found on pc is pointless to me.
I feel the majority of Xbox owners are not PC gamers, so from MS's perspective it doesnt really matter. They make money either way.