The ugly side of Nvidia: A rollercoaster ride that shows when Big Tech doesn't get it

Brahman05

Posts: 30   +27
Honestly, I wish you would focus on ray tracing more. Not everyone plays games with these cards... some of us creative types would like to know how things compare using something more than Blender which sucks at speedy renders of any real quality. Maya, Daz3D, 3D Studio, etc. users need good cards too... and are often willing to buy the high end because it saves an hour or ten per frame of rendering time.

I have one test render I use to compare cards. With a GTX 1050Ti it takes about 1.9 hours per frame (of a 30 second, 30 FPS video). How much improvement would I get from a RTX 3090? These are the questions I would like answered.

Tongue in cheek conclusion... this is TechSpot, not GameSpot. I personally would like more focus on the technology advantages, not just the gamer advantages.

I actually second that sentiment, and raise it one more. I know hiw much you reviewers already put into a review, but some more productivity benchmark runs WOULD be nice. And I'm not just talking ray tracing but tensor core tests and more specific and granular render/encode/decode tests for these things would be awesome, work from home is the new thing now, it would be really nice. I say this not so much to be critical but also because I know you would do work that I can trust and come to an unbiased, objective conclusion.
 

nodfor

Posts: 111   +192
This seems like an elaborate publicity stunt from Nvidia. Announcing this now, when they are not really shipping anything soon and at around the time Cyberpunk launched?

Now everyone gets to talk about RTX...
 

brucek

Posts: 900   +1,305
You can get it yourself and do whatever you want. But they've gotten themselves locked into this relationship with the reviewers where these outrage situations can arise.
It's not that simple. Peak viewership for review articles is the first day. The articles take days to prepare, so the reviewers need the items before they are commercially available. Nvidia's not-subtle threat here is that we will end your livelihood by cutting you off from the ability to generate views = revenue = stay in business. Not everyone is in a life position where they could afford to play chicken over a serious threat like that. That's why it's really impressive to see so many of the journalists banding together and refusing to be bullied that way.

The immediate incident may be over, but the strategic situation hasn't changed. Nvidia knows there are few big deal manufacturers and many current or want-to-be tech reviewers. It showing that it not afraid to abuse its power to keep journalists from doing their jobs is a threat to that industry and to anyone who wants to keep being informed by it. Now may be a good time for many of the most established sites to band together via a professional association to try to get themselves on a more even footing the next time something like this arises.
 

imdarkbreeze

Posts: 74   +68
I think Nvidia has been applying this same stance to all its customers as well, refusing to sell FE cards to anyone who cares about rasterization performance (ie. everyone).
Exactly. Everyone. In fact, I think the amount of people that are actually worried about RTX performance are GROSSLY outnumbered by the number of people who couldn't care less about it, even if they HAVE an RTX card. Until and unless Nvidia makes major strides in advancing many of the concerns and problems with RTX, it's really still not realistically a very usable technology for a lot of AAA games, even today.

I've not had the opportunity to work with a 300 series card yet, in order to determine if there have been major improvements between those and the 200 series, but if there are not major improvements to this area then it's still a train wreck for the most part. It has some interesting promise, but to say that gamers and the industry see it the same as Nvidia, is so laughable as to inarguably show that Nvidia is clearly out of touch with the reality that exists beyond their own doors.
 

brucek

Posts: 900   +1,305
This seems like an elaborate publicity stunt from Nvidia. Announcing this now, when they are not really shipping anything soon and at around the time Cyberpunk launched?
I'm curious about the timing too. The high end cards are launched and reviewed. The lower end cards coming soon are not likely to be more impressive on the RT front. Or was this maybe about trying to shape the coverage of something like a 3080ti or 3080 20GB?
 

imdarkbreeze

Posts: 74   +68
Not everyone is in a life position where they could afford to play chicken over a serious threat like that. That's why it's really impressive to see so many of the journalists banding together and refusing to be bullied that way.
And you can primarily thank Kyle Bennet (HardOCP) and Steve Burke (GamersNexus) because of all the well known reviewers/sites out there these are the two guys that primarily set the table for this type of refusal to simply lick boots to blossom into something able to actually influence the industry.
 

Ben Myers

Posts: 148   +63
Three comments unrelated to one another.

1. I would far rather have nVidia tell us when the RTX3000-series cards will be available, and not just from scalpers. I need some for a non-graphics project. Is there a chip yield problem here, or some other production problem.

2. This is no different than the meltdown of Microsoft when I reviewed C++ compilers years ago for PC Magazine and they could not accept that I rated their product lower than either Watcom or Borland (I forget which). No matter which market segment, the dominant 500 lb gorilla roars. And then Microsoft went back and rewrote some of its runtimes after ripping my choice of software to compile and run.

3. I have found Techspot reviews a bit deficient in describing the cooling of the graphics cards reviewed, most important for multi-GPU environments. Clear statements about wattage consumed by graphics cards, clearer than some vendors in fact, need to be provided for system builders who need to user power supplies of sufficient wattage.
 

Athlonite

Posts: 259   +91
What a crock of **** from nVidia when I watch or read a review I want to see a spade being called a spade. If it's **** then say it's **** if it's great then say so this is the info I want in a review what I don't want is some sycophant sucking nVidia's tit saying everything is great when it is obviously not so I enjoy Steves reviews they're truthful and that's good that's why I watch a mix of HUB, LTT, J2C and GN reviews so I get a complete picture of the hardware I'm about to sink a not inconsiderable amount of my hard earned money on. Keep up the great work Techspot and HUB!
 

SeekerJBP

Posts: 11   +10
What a crock of **** from nVidia when I watch or read a review I want to see a spade being called a spade. If it's **** then say it's **** if it's great then say so this is the info I want in a review what I don't want is some sycophant sucking nVidia's tit saying everything is great when it is obviously not so I enjoy Steves reviews they're truthful and that's good that's why I watch a mix of HUB, LTT, J2C and GN reviews so I get a complete picture of the hardware I'm about to sink a not inconsiderable amount of my hard earned money on. Keep up the great work Techspot and HUB!

I think the issue was not what they said, but that they didn't talk about raytracing. It wasn't a "don't say anything bad or I will hurt you", it was "we expect you to cover more than one aspect of the product".

Life is more than just TV and games, even to those that create them. They need different stats. And that was the issue.
 
Pretty sure that Bryan Del Rizzo as Public Relations Manager is he now fired? Can't imagine why Nvidia would keep him he's failed fundamentally in his senior role. Of course if they don't.. well why is someone this clueless in that senior role to begin with, you know what they say, the fish rots from the head.
 
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SethNW

Posts: 25   +31
That is nVidia for you, overly arrogant and loves to push people around. And I seriously doubt this is last time they tried this. I mean it keeps repeating in various forms of them trying to do something to force reviewers into their way of thinking, be it GPP, or other ways, then the apologize. And they don't really apologize either. They aren't sorry they tried doing something bad, they are just sorry they got caught. So till next time, I guess.
 

Bamda

Posts: 270   +133
Honestly, I wish you would focus on ray tracing more. Not everyone plays games with these cards... some of us creative types would like to know how things compare using something more than Blender which sucks at speedy renders of any real quality. Maya, Daz3D, 3D Studio, etc. users need good cards too... and are often willing to buy the high end because it saves an hour or ten per frame of rendering time.

I have one test render I use to compare cards. With a GTX 1050Ti it takes about 1.9 hours per frame (of a 30 second, 30 FPS video). How much improvement would I get from a RTX 3090? These are the questions I would like answered.

Tongue in cheek conclusion... this is TechSpot, not GameSpot. I personally would like more focus on the technology advantages, not just the gamer advantages.
Wrong site for that, this is a gaming hardware site.
 
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SeekerJBP

Posts: 11   +10
Wrong site for that, this is a gaming site.
Sorry, my bad. I read "TechSpot" as the title. And I like a lot of what I read here. But was hoping for more "Tech" and less "Consumer gaming" for products that are much more than a gaming video engine.

Just my opinion that "TechSpot" should be about technology as well as gaming. And that is what this topic was all about. Nvidia wants to be more than a custom game console engine. And once that happens, the games produced will also profit from being ray traced. The games are not there yet because the platform is being ignored in the press.
 

LuckyMenace

Posts: 49   +40
Basically don't mess with Linus - he may be cheesey with his sponsor upsells - but he is easy to watch - and I can see why he is popular

Linus is popular because he is the embodiment of nerd rage. His incessant complaining is really raking in the views year after year. I for one are much more drawn to HUB and DF for their in-depth, mature, objective reviews and analysis. While I'm glad the big youtubers are supporting HUB, I do not want to hear Linus or JZTC whine about whatever for one more second.
 

kiwigraeme

Posts: 554   +427
Linus is popular because he is the embodiment of nerd rage. His incessant complaining is really raking in the views year after year. I for one are much more drawn to HUB and DF for their in-depth, mature, objective reviews and analysis. While I'm glad the big youtubers are supporting HUB, I do not want to hear Linus or JZTC whine about whatever for one more second.


He's an entertainer like Top Gear - TBF - he has some insights - He is not meant to be cut and dry . Most folks for GPUs probably skim was reviews to 16 game round up and conclusions . A GPU is a GPU is a GPU - I will read Motherboard reviews more as they are more nuance -

Like Top Gear - how our $300 cars crossed Antarctica - LT how well does my $10 Aliexpress PC run Doom Eternal -
 

Freedom Now

Posts: 11   +8
Everyone loves the underdog. AMD needs support because without them we would be stuck standing still like Intel for longer then I can remember. Nvidia is not Intel. Bottom line is Nvidia has invented almost all major graphical enhancements. Dx12ultimate is a perfect example. They could have just called it DX12turing. The bias in the media does a disservice to the consumer. Not all consumers understand the technical details to make an educated decision. They rely on the media for help. AMD does not have an answer for ray tracing and DLSS. These two technologies are game changing. The media's lack of bashing AMD over the head has people thinking a 3080 and a 6800xt are equivalent because they perform some tasks the same. By not holding AMD accountable you are giving them a pass. We need AMD to keep pushing the competition, we need Nvidia to keep innovating.
 

godrilla

Posts: 283   +142
This is why the enthusiast community comes here and HUB, I personally love objective journalism. Let's not forget forget GPP Nvidia try to pull a few years ago.
I appreciate your hard work!
AMD's super sampling implication can't come fast enough!
Honestly the arrogance coming from Nvidia is excepted and the apology is surprising!
The symbiotic relationship you have with other tech reviewers for a common goal is pretty dope. You guys keep each other in check by often raising the bar on what journalism should be and it shows!
 
Nvidia is getting a little too big for its britches. It tried to pull an Apple move and discovered that people (and tech sites) are not as rabidly worshipping of Nvidia as some are of Apple. And biting the hand that feeds it...bad move, Nvidia.
Maybe HUB and Techspot were just holding it wrong...

Cheers and All the Best!
-HK sends
 
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Speaking of "objective journalism", Tech Spot's political views don't belong in their reporting. As a reader, I don't care who you vote for, who you worship, or who you sleep with. To expound on your personal views, needlessly risks alienating wide swaths of your audience. Smart companies know this, and comprehensively avoid letting these subjects leak into their advertising.