Twitter says it fixed a glaring issue that allowed ads to target neo-Nazis

nanoguy

Posts: 583   +8
Staff member

Between all the security issues that expose your personal data, Twitter has an even bigger fight to clean its platform of hate speech and trolls.

Earlier today, Twitter apologized after the BBC found it's possible to use the company's ad targeting tools in ways that break the rules for what content is acceptable on the platform. The social giant also scrambled to fix the issue, and a spokesperson explained that it was the result of not properly applying existing policies that are supposed to prevent such an abuse.

The first of the BBC experiments was set up to target Twitter users based on specific keywords like "white supremacists," "anti-gay," "transphobic," and "neo-Nazi." Twitter policies normally prohibit targeting sensitive categories like these, or anything that has to do with religious affiliation, racial and ethnic origins, medical issues or sex life.

The news organization ran the ad for approximately two hours for a total cost of about $5, which resulted in 37 people seeing and two people clicking on the ad. The second experiment targeted users between the ages of 13 and 24 with keywords like "bulimia" and "anorexia," which was seen by 255 people and clicked on by 14 before being taken down by the BBC.

Interestingly, Twitter's tools showed that using the term "neo-Nazi" had the potential to target an audience of around 67,000 to 81,000 people in the UK alone. Using "islamophobia" in an ad campaign showed an even higher potential of 93,000 to 114,000 people. But more importantly, it shows that Twitter collects a lot of data on its users, which could be abused by advertisers that target people with extremist and otherwise questionable views.

Twitter says it has a list of "sensitive words" that is constantly being updated to prevent advertisers from using them to target users based on those terms, and that this was an instance where it was not enough to prevent an abuse. The social giant has a complete ban on political ads, so at least there's no way to abuse those.

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QuantumPhysics

Posts: 3,493   +3,334
Shameful that there are actually companies that spend money to make ads that are designed to get money from hate groups.

And that's why I C.C.W.

Just in case...
 

Uncle Al

Posts: 7,483   +5,989
It's pretty basic .... if they can't control their platform they should be closed until such time that they can ..... that, my friends is cause "motivation" .....
 

OrumusST

Posts: 11   +27
"Twitter's tools showed that using the term "neo-Nazi" had the potential to target an audience of around 67,000 to 81,000 people in the UK alone." Considering these days the Leftists call anyone who disagrees with them a "Nazi" this is hardly surprising. I would love to know how Twitter groups these people up.
 

BadThad

Posts: 303   +226
"Twitter's tools showed that using the term "neo-Nazi" had the potential to target an audience of around 67,000 to 81,000 people in the UK alone." Considering these days the Leftists call anyone who disagrees with them a "Nazi" this is hardly surprising. I would love to know how Twitter groups these people up.
You can add to "Nazi" a plethora of now completely desensitized words like "homophobic", "racist", etc. that the leftist *****s throw out with reckless abandon. Twitter needs to stop that non-sense if anything.
 
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RobertW

Posts: 21   +14
Are these actual Neo-Nazis or just white people who are tired of having their culture assaulted by globalists?
 

Danny101

Posts: 1,318   +527
If you think about you're not really allowed to be white, but then again, you're not allowed to go out in "black face" either.
I have to keep reminding myself that not every lefty or lefty idea is always one that flew over the cookoo nest, but I confess I get confused from time to time due to the overwhelming barrage these days. Our evolution as a species is always in the rough patch.