Ubisoft VP says Steam's business model and revenue split is 'unrealistic'

Give it time, it's a new store front and remember Steam back in the early days, it did very little, in fact Steam was getting a lot of the same kind of hate that Epic are getting now, back then, the idea that you had to install Steam to play Half Lift 2 was insulting to a lot of gamers but they got over it and installed it when it was a game they wanted to play.

Also, if Epic does stick to it's roadmap, it looks like many of the features Steam have will be coming to the Epic store over the next year or two.

Being standard for 30% cut doesn't mean it's good, the market is very different now then it was decades ago and mostly thanks to digital downloads that reduces the cost a lot and in any case, if others can prove they can make a success of it at a lower cut, it will put a lot more pressure on Steam, Google, Apple, Sony, Microsoft and Nintendo to follow.

In the case of the PC and Android, it's easy to by-pass Google and the other store fronts on the PC to offer what ever rates a rival wants to offer so that is likely going to reduce how much of a cut being taking across the board on the PC and likely Android in the long run.

With consoles it's a bit different but publishers and developers will put a lot of pressure on them to do the same and if they don't, the PC because far more of a magnet for publishers and developers as they would make more money per game sale or games could be around $10 or $15 dollars cheaper and that would be great news for PC gamers and developers but bad news for consoles.

3rd party marketplaces are different as I don't think Steam and others take any cut from that but how many people buy games like that I don't know.

There is another advantage Epic have for now, games on there are not drown in a sea of other games like we see on Steam and that could be appealing for many developers to get noticed, more so indie developers who feel Steam are screwing them over by giving big publishers a better returns as it's them who are likely to go over the $10 million in sales numbers to reduce that cut to 25% and 20%, indie developers will rarely reach that so it's like a tax cut for the rich what Steam did.

At the end of the day, the only thing that will count is sales numbers and they seem to be selling fine on other store fronts then Steam and with the added benefit of having a lower cut, if the developers choose to pocket that, it means they would have to sell a lot more of the same game on Steam just to make the same money. 30% to 12% is quite a lot of money when you start going into half a million sales or more, it's even better for developers that use the Unreal Engine as that is another 5% cut, that for indie developers in total is a lot of money.

In any case, just like many others, I would love all my games to be in one place but it's not healthy for the PC to have any one of them in such a dominant position so we do need more rivals in the market, rivals that offer more. so not Uplay, Origin or Gog because even thought they are alright enough, it's the same 30% cut and now we have Epic at 12% and I think Discord is at 8%, if they can make that work and make a profit out of it, Valve and the others best watch there backs.
 
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