Virgin Media developing unlimited DRM-less music service

By Matthew · 10 replies
Jun 15, 2009
  1. Yet another music distribution service is in the works, this time from industry giant Virgin Media Incorporated. In cahoots with the world’s largest label, Universal Music Group, Virgin plans to unveil their DRM-free music subscription service in the UK prior to the coming holiday season. The company is presently holding discussions with other labels and publishers as well.

    Read the whole story
  2. Phantasm66

    Phantasm66 TS Rookie Posts: 5,734   +8

    Actually I think this is potentially a real step forward in this whole sorry mess, but I think the charge of £10-£15 is a little steep.
  3. yukka

    yukka TechSpot Paladin Posts: 861   +67

    I would pay a set fee for unlimited music but I would ask is there a contract? How can they possibly make money if someone subscribes, downloads all the albums they want then unsubscribes?

    Gotta be a catch.. mzybe not,, from the article..

    "You can't have a subscription model where somebody on a monthly model of say $10, go on in January, download 6m tracks, and leave in February," IFPI chief executive John Kennedy told us.

    The Virgin deal suggests that this reluctance has now been overcome: apart from a tiny handful of obsessive hoarders, most people want to get music when they want, not hoard it in case of some future shortage.

    Sorry, I dont see myself as hardcore but I would make a list and download all I wanted straight away. Time would tell whether I would stay with it but with my favorite bands releasing nought but greatest hits albums, its not 100% likely.
  4. Phantasm66

    Phantasm66 TS Rookie Posts: 5,734   +8

    Mind you yukka even then they are getting SOME money from you, which for them is probably a start.
  5. yukka

    yukka TechSpot Paladin Posts: 861   +67

    Staring at a huge CD collection here which is ripped onto my PC but yeah i get your point.
  6. bavon

    bavon TS Rookie

    So breaking the law is 'socially acceptable'? Hmmmmm, I wonder how you would feel if someone told you that burglary was OK?
    I don't sympathise with the media industries because they could have come up with a suitable solution to downloading had they been willing but it still doesn't excuse transgression by the rest of us. A healthy music and film industry relies on money to support the less popular acts, releases and experimental genres.
    I was a teenager before PCs, MP3s, even cassette recording yet we survived without needing to download! (Someone help me here I'm getting ahead of myself.....!)
  7. Matthew

    Matthew TechSpot Staff Topic Starter Posts: 5,333   +101

    @bavon: I am not supporting nor justifying the act of digital piracy (nor "burglary" for that matter), I am simply saying that most people seem to partake in it and discuss it nonchalantly. On a personal level, I do not know a single person who legitimately pays for all of their music. These people are spread across a vast spectrum of ages and walks of life.

    So yes, the piracy of music has - (again) from my perspective - become socially acceptable. I have not recently seen anyone demonized for downloading music. Your outlook may, and probably will, vary.
  8. Well Matthew, now you have met someone that "does" pay for all of their music (and software). Benefitting from somebody else's livelihood without thought for an artists/developers due recompense is parasitic. Such an act may seem socially acceptable due to the ubiquity of the internet and its ability to accommodate the inordinate desire for riskless acquisition, but this is a very poor justification. If I can't just take apple's from my corner grocery store and then hand them out to my friends afterward, then I should be consistent and not take the produce of another industry and disseminate that either.
  9. hellokitty[hk]

    hellokitty[hk] Hello, nice to meet you! Posts: 3,448   +145

    Is that a confession, after all, you know yourself??

    Anyway, the article does make it sound a bit like almost everyone pirates music, something I actually do believe. I saw a survey done at a high school, everyone interviewed said they did, but some of them were obviously. Nevertheless, those jokers probably pirate anyway as does most of the school in some way.
  10. Matthew

    Matthew TechSpot Staff Topic Starter Posts: 5,333   +101

    Well “Guest,” given your lack of identity and tangibility I cannot say I know you. To clarify, I don’t know a single person who has never downloaded music. And by “know” I mean that I can tell you their middle name, where they live and I can call them up to grab lunch. I am not justifying theft or anything of the sort. I am saying that digital piracy has become so common people are numb to the fact that it *is* stealing.

    @hellokitty[hk]: At the ripe old age of 21 (*cough*), I grew up with Napster, Morpheus, Kazaa and so on. I have indeed downloaded music – there’s no reason to confess, because I’m not hiding anything. That isn’t to say that I’ve never paid for a CD either.
  11. yukka

    yukka TechSpot Paladin Posts: 861   +67

    dont forget audiogalaxy..
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