Yahoo in talks to buy majority stake in video site Dailymotion

By Shawn Knight ยท 5 replies
Mar 20, 2013
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  1. Yahoo is reportedly in talks to purchase a controlling stake in online video website Dailymotion. The Internet pioneer could be prepared to buy up to 75 percent of the company as part of an ownership structure according to people familiar...

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  2. Julio Franco

    Julio Franco TechSpot Editor Posts: 7,667   +987

    If Yahoo goes for it, evidently Mayer as an ex-Googler knows how important YouTube was for the company and is looking into building a direct competitor, of which there are none at this point.
    danhodge likes this.
  3. danhodge

    danhodge TS Member Posts: 80   +13

    Which would of course be great!
    Although I would actually say that Facebook is now kind of a competitor, as people tend to upload videos there regularly.
  4. Julio Franco

    Julio Franco TechSpot Editor Posts: 7,667   +987

    I can partly agree. Facebook users tend to share videos with their social network a LOT, but because of the walled garden, FB can't compete directly. Also, when was the last time you saw a viral video originated on Facebook? It's all YouTube on that end as well.
  5. danhodge

    danhodge TS Member Posts: 80   +13

    It tends to be chains of viral videos. Like 'The Cup Song', or the Harlem Shake videos. But I do agree, it doesn't have an impact which comes anywhere close to YouTube.

    My question is, do you think anyone could compete with YouTube? A lot of major markets like this are hard to break into (like social networks), but I would say this is even more difficult than that. So many people make their money (or a fraction of it at least) through YouTube, and I don't really think that they would risk that on a much smaller site.
    The only way it could successfully compete in my opinion is if Google carry on changing the site around every week, and people start actively looking for a more solid replacement.
  6. Julio Franco

    Julio Franco TechSpot Editor Posts: 7,667   +987

    Certainly, unless a market shift took place that put YouTube at a disadvantage (nothing that can be foreseen for now), competing at the same level will be extremely hard. But then again there are only a handful of players strong enough to make a dent, whether it's Microsoft, Amazon, Facebook, and few others.

    Generally speaking I wouldn't count in Yahoo, but with Mayer at the helm, maybe she knows better being a long-time Googler and all. Yahoo is still an extremely popular destination and if they acquire the necessary technology so they don't have to build it from the ground up, who knows...
    danhodge likes this.

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