News Gothic, like other Benton sans serif typefaces, follows the grotesque model, resembling serif text faces of the period, with a double-storey lower-case 'a' and 'g'. Also distinctive are the blunt terminus at the apex of the lowercase 't', and the location of the tail of the uppercase 'Q' completely outside the bowl. The letter forms are compact, and descenders are shallow.

The typeface differs from other grotesque sans-serifs in its rather light weight and open letterforms, contributing to a less severe, humanist tone of voice. Read more.