Samsung and Microsoft have announced a new alliance, working together to "elevate gaming to the next level through high-definition technology." Samsung will function as Microsoft's exclusive HDTV worldwide marketing partner for the next generation Xbox. Together, they plan to deliver an advanced and realistic high-definition experience to gamers that is second to none.

"Gaming has become a primary force for innovation in the entertainment and technology industries. Samsung has selected Microsoft Xbox as the best next-generation game console and a key driver in the global HDTV revolution. Samsung is proud to expand the Microsoft relationship and stand with them at the forefront of the HD gaming century." - Peter Weedfald, Senior Vice President Consumer Electronics & North America Corporate Marketing, Samsung Electronics, Inc.