Start-up ISP Be is preparing to launch its 24Mb broadband service in the UK, set to be the fastest available service in that country. Initially available only in London, the service will finally be expanded to cover locations across the UK. The provision of such wonderful speeds relies on ADSL2+ technology that doubles the download bandwidth. However, Be believes that more speed does not mean less service, and Be promises to provide a higher quality product than anyone else in the UK, explaining the dramatic speed increase of its service is affordable through use of new technologies.
Boris Ivanovic, co-founder of Be, said: "The deregulation of the market makes this a very exciting time for the UK and Be is here to make the most of it, offering customers the full capability of ADSL2+ from launch. There is no reason to drag out the increase in speed and launch in steps of 1Mb or 2Mb when the capability is there to offer the maximum speeds available - which is what Be is all about."