Hewlett-Packard is to stop selling Apple iPods under its own brand name. The two company's short-lived alliance has now crumbled. Seemingly, HP has decided that iPods do not fit into its strategy, with the company's new chief executive Mark Hurd wishing to simplify and streamline the company.

HP iPod sales accounted for an average of only 5 percent of all iPods sold since the two companies struck their deal, according to Apple. HP sold about 8 percent of all iPods in the June quarter, according to Apple's quarterly report.
HP plans to stop reselling iPods around the end of September.