In the latest in the next generation DVD format struggles, Warner Brothers is poised to back the Blu-ray format. Endorsement by the company, who are a division of Time Warner, could mean a big endorsement for the technology, in favour of the rival format HD-DVD. Last November, Warner said they would provide their movies to the HD-DVD disks, but have now moved towards Blu-ray format instead. However, for now the official line seems to be that the company will declare "nonexclusive" support for Blu-ray, meaning that essentially it supports both formats.