Recently, we reported that a lot of potential customers perceived VoIP as being insecure. Now, it has also emerged that many consumers also find VoIP marketing confusing, with a great deal of potential business being missed out on because of a lack of understanding.
A report by analyst firm Yankee Group has discovered that a large proportion of consumers don't know that VoIP services such as Skype can be used with standard handsets. The research said 35 per cent of VoIP-aware households in the US don't know that the services can be used with a "regular telephone".
The report also accuses cable companies who advertise VoIP packages as purely free or cheap calls of hurting consumer awareness, and concluded that the consumer VoIP market remains immature. Despite the fact that a number of big companies are getting involved, this market apparently has a long, long way to go.